Coca-Cola Promotes James Quincey to CEO

Coca-Cola Promotes James Quincey to CEO

Assessment

Interactive Video

Business

University

Hard

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The video discusses the leadership transition at Coca Cola, focusing on James' expected role as CEO and whether he will continue the strategies set by Muhtar Kent. Quincy has been pushing forward Kent's agenda, emphasizing portfolio expansion and health-conscious products. Coca Cola faces challenges in revamping its distribution system and reducing reliance on sugary drinks. The company aims to boost margins by focusing on higher-margin businesses and pledges to reduce sugary beverage reliance over the next decade.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the anticipated outcome of James' appointment as president?

He would move to a different company.

He would retire soon after.

He would change the company's name.

He was expected to succeed as CEO.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic focus did Quincy emphasize under Muhtar Kent's leadership?

Reducing the number of products.

Expanding the portfolio and appealing to health-conscious consumers.

Increasing the size of packaging.

Focusing solely on sugary beverages.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What major shift is Coca Cola making in its distribution system?

Reducing the number of company-owned bottlers.

Increasing the number of company-owned bottlers.

Focusing only on international markets.

Eliminating all bottlers.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Coca Cola planning to address the challenge of declining soda consumption?

By stopping the production of soda.

By increasing the sugar content in drinks.

By introducing larger packaging sizes.

By offering smaller cans and a greater variety of packaging sizes.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Coca Cola's pledge regarding sugary beverages over the next decade?

To eliminate sugary beverages entirely.

To reduce their reliance on sugary beverages significantly.

To increase their reliance on sugary beverages.

To maintain the current level of sugary beverages.