ESPN Defends Its Bundle as Fans Cut the Cord

ESPN Defends Its Bundle as Fans Cut the Cord

Assessment

Interactive Video

Business, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

ESPN has lost over 12 million subscribers since 2011 but remains profitable by defending its cable bundling strategy. The company integrates social media to enhance its TV programming and has implemented cost-cutting measures, including layoffs and programming tweaks. Despite past failures like the ESPN phone, the company has a history of digital innovation. ESPN is exploring streaming services as a future strategy, with Disney investing in Bam Tech for live streaming. The company aims to adapt to the shrinking cable universe while maintaining investor confidence.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is ESPN's primary strategy to maintain its business despite losing subscribers?

Creating a new standalone streaming service

Doubling down on their existing cable bundle strategy

Merging with another sports network

Focusing solely on social media platforms

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does ESPN use social media to enhance its TV product?

By broadcasting live tweets during shows

By hiring social media influencers as hosts

By using custom software to track viewer discussions

By ignoring social media trends

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant change has ESPN made to its programming?

Broadcasting only live sports events

Switching to a 24-hour news format

Focusing more on personality-driven content

Eliminating all sports highlights

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was ESPN's early attempt at digital innovation in 2006?

Developing a sports video game

Launching a sports streaming service

Creating a phone for scores and updates

Starting a sports-themed social network

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is ESPN's approach to adapting to the decline of cable subscriptions?

Expanding into international markets

Partnering with movie studios

Focusing solely on traditional TV

Investing in live streaming services