Alejandro Agag Says Formula E Is ‘Definitely’ Commercially Viable

The transcript discusses the commercial viability of a new sport, highlighting its biggest partnership to date. It emphasizes the shift in sponsorship focus towards meaningful associations with technology and sustainability. The discussion also covers the unique aspects of electric cars, particularly the absence of sound, and the decision not to create artificial sounds. The future of broadcasting rights is considered, with potential platforms like Amazon and Netflix mentioned, and the lack of financial pressure due to strong sponsorships.

What is the new focus of sponsors in the context of electric mobility?

• Traditional advertising methods

• Number of viewers

• Brand visibility on posters

• Association with meaningful causes

Why did the electric sports industry decide against creating artificial sound for their cars?

• It was too expensive

• Fans preferred the silence

• It was technically challenging

• Sound is considered a misuse of energy

How do younger generations perceive the lack of sound in electric sports?

• They prefer traditional sports

• They are indifferent

• They struggle with it

• They embrace it

What is a major consideration for the future of broadcasting rights in electric sports?

• The number of teams involved

• The choice of media platforms

• The cost of broadcasting

• The length of the sport's history

Which established sport is used as a comparison for the potential growth of electric sports?

• Cricket

• Formula One

• Tennis

• Basketball