CBS Sees 4Q Profit Boost Despite 3% Ad Revenue Decline

The transcript discusses CBS's strategic shift from relying heavily on advertising revenue to diversifying its income streams through retransmission and licensing fees. Over recent years, CBS has reduced its advertising revenue percentage significantly by divesting from radio and billboard businesses. The retransmission fees, which CBS charges cable operators, have become a significant growth area, although potential legislative changes could pose risks. Les Moonves argues that CBS and other broadcast networks deserve a larger share of fees compared to cable networks like CNN or ESPN.

What major change has CBS made in its revenue model over the past few years?

• Expanded into international markets

• Diversified away from advertising

• Shifted focus to digital content

• Increased reliance on advertising

Which of the following is NOT a current revenue stream for CBS?

• Cryptocurrency investments

• Licensing fees

• Retransmission fees

• Advertising revenue

How has CBS's portfolio been described in the context of sluggish TV advertising?

• In a weak position

• In a strong position

• Declining rapidly

• Unchanged

What could potentially impact CBS's retransmission revenue stream?

• A change in Congress's law

• A decrease in advertising rates

• An increase in production costs

• A merger with another network

Compared to networks like CNN or ESPN, how does CBS's audience size and fee share stand?

• Smaller audience, fair fees

• Larger audience, fair fees

• Larger audience, lower fees

• Smaller audience, higher fees