Wendy's plans to test out surge pricing in 2025

The video discusses the rising costs of fast food, highlighting the shift from $5 foot longs to $12 and the increase in dollar menu prices. It introduces the concept of dynamic pricing, similar to Uber, where prices vary throughout the day. Public opinions are sought, revealing mixed feelings about fast food pricing. Marketing expert Darrin Duber-Smith explains strategies like sales promotions to manage demand. Wendy's plans to test dynamic pricing and AI-enabled menu changes by 2025, though details remain sparse.

What is the expected change in fast food pricing by 2025?

• Fast food will become free.

• Prices will decrease significantly.

• All menu items will cost the same.

• Dynamic pricing will be introduced.

What is the main reason for introducing dynamic pricing in fast food?

• To make fast food more affordable.

• To eliminate the need for discounts.

• To flatten the peaks and valleys of demand.

• To increase profits during peak hours.

What strategy do companies use to manage demand fluctuations?

• Increasing prices during off-peak hours.

• Reducing menu options.

• Closing stores during low demand.

• Offering sales promotions and discounts.

What new features will Wendy's test on their digital menu boards?

• Extended operating hours.

• Dynamic pricing and AI-enabled changes.

• New vegan menu items.

• Free delivery options.

What factor will influence Wendy's suggestive selling?

• Time of the year.

• Weather conditions.

• Competitor's pricing.

• Customer's age.