Marketing - What do Sales People Do

The video discusses the role of sales within marketing, emphasizing key activities such as generating and qualifying leads, taking orders, upselling, maintaining customer relationships, and following up. These activities are crucial for effective sales and long-term customer engagement, ultimately leading to business success.

What is the first step that effective salespeople take in the sales process?

• Closing the sale

• Generating leads

• Following up with customers

• Cross-selling products

Why is it important for salespeople to qualify leads?

• To increase the price of the product

• To immediately close the sale

• To ensure they are worth the time and effort

• To avoid any interaction with the customer

What does cross-selling involve?

• Providing free samples

• Reducing the price of the main product

• Encouraging customers to buy additional products

• Offering discounts on existing products

Why is maintaining relationships with customers crucial in sales?

• To avoid customer complaints

• To reduce marketing costs

• To ensure repeat business and long-term success

• To increase the initial sale value

What is a key activity that salespeople should do after making a sale?

• Ignore the customer

• Follow up to ensure customer satisfaction

• Immediately move on to new leads

• Offer a refund