Marketing - Product Life Cycle

Marketing - Product Life Cycle

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video tutorial explains the importance of promotion in marketing and introduces the concept of the product life cycle, which models the sales of a product over time. It describes the stages of the product life cycle: introduction, growth, maturity, and decline, and discusses how promotion strategies should be adapted to each stage to effectively target the audience and maximize sales.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of the product life cycle model?

To predict future sales accurately

To track the sales of a product over time

To determine the best pricing strategy

To identify the target market for a product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which stage of the product life cycle is characterized by the fastest increase in sales?

Introduction

Maturity

Decline

Growth

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During which stage of the product life cycle do companies focus on differentiating their brand from competitors?

Introduction

Growth

Maturity

Decline

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main promotional goal during the introduction stage of the product life cycle?

To maximize profit

To create primary demand

To reduce production costs

To eliminate competition

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the decline stage, what is the primary focus of promotional efforts?

To increase market share

To remind customers about the product

To launch new features

To expand into new markets