NHL's Bettman on Jersey Sponsorships and Expansion

The transcript discusses the challenges and considerations of advertising in sports, emphasizing tradition and fan loyalty. It explores the potential for league expansion, focusing on Las Vegas and Quebec City, and the factors influencing such decisions. The discussion also reflects on past franchise experiences, highlighting the importance of ownership stability and market conditions in newer markets.

Why is the league hesitant to introduce advertising on jerseys?

• They want to preserve the traditional look of the jerseys.

• They are waiting for other leagues to do it first.

• They have already signed contracts with advertisers.

• They believe it will not generate enough revenue.

What is NOT a primary consideration for the league when expanding?

• Securing a good arena

• Having a good owner

• Finding a good market

• Ensuring a large fan base

Which cities are being evaluated for potential league expansion?

• Miami and San Diego

• Toronto and Vancouver

• Las Vegas and Quebec City

• Seattle and Houston

What was a significant issue with the Atlanta Thrashers franchise?

• Lack of fan interest

• Ownership instability

• Poor team performance

• High ticket prices

What is a common challenge for franchises in newer markets?

• Establishing a strong fan base

• Securing media coverage

• High operational costs

• Finding skilled players