Ducati North America CEO Sees Market Share Gains in 2018

The video discusses the US motorcycle market, highlighting the dominance of a single brand, likely Harley-Davidson, which affects the entire industry. A premium brand is positioning itself to attract new riders by offering sporty and youthful options. Although specific forecasts are not provided, the brand anticipates growth in market share and sales, driven by new product launches like a super bike. The excitement around the new V4 motorcycle, derived from Moto GP racing, is expected to boost demand due to its advanced technology and safety features.

Which brand is suggested to have a significant influence on the US motorcycle market?

• Yamaha

• Harley-Davidson

• Kawasaki

• Suzuki

What is the premium manufacturer focusing on to attract new riders?

• Increased advertising

• Sporty and youthful designs

• Lower prices

• Partnerships with other brands

What is expected to drive the increase in market share and sales volume next year?

• Reduction in production costs

• Expansion into new markets

• Introduction of a new super bike

• New marketing strategies

What is the source of excitement for the new V4 motorcycle?

• Its affordability

• Its design inspired by Moto GP racing

• Its availability in multiple colors

• Its lightweight frame

What additional benefit does the new V4 motorcycle offer besides performance?

• Customizable options

• Longer warranty period

• Enhanced safety features

• Increased fuel efficiency