What are the monetization opportunities discussed for Facebook Live?
Sheryl Sandberg: Video Drove News Feed Engagement
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Business, Information Technology (IT), Architecture
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University
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Hard
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The transcript discusses Facebook's strategies for increasing engagement and revenue through Facebook Live, new video formats, and Instagram. It highlights the potential for monetization in Messenger and WhatsApp, and Facebook's content strategy compared to competitors like Twitter. Despite rising competition, Facebook maintains a strong market position with consistent growth and potential revenue opportunities across its platforms.
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5 questions
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1.
OPEN ENDED QUESTION
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2.
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How is Instagram contributing to Facebook's revenue according to the text?
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3.
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3 mins • 1 pt
What potential revenue contributions are expected from Messenger and WhatsApp?
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4.
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3 mins • 1 pt
What type of content is Facebook currently interested in for their platform?
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5.
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3 mins • 1 pt
How do Facebook executives view competition from platforms like Snapchat?
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