B2G, Business to Government

The video tutorial discusses the different audiences targeted in marketing, including customers, wholesalers, retailers, and government organizations. It introduces business to government (B2G) marketing, which involves commerce between companies and government entities. B2G marketing is significant as government organizations are major customers for many businesses. To engage in B2G, businesses must register with the government and submit bids for contracts. The tutorial emphasizes the importance of B2G marketing as a key area of focus for certain marketers.

What types of entities are typically targeted in B to G marketing?

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Explain the significance of government organizations as customers for businesses.

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