Ziff Davis Said to Be Close to Buying Mashable

Ziff Davis Said to Be Close to Buying Mashable

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the challenges faced by media companies in the online space, particularly in generating revenue from video content and advertising. It highlights how major platforms like Facebook and Google dominate ad revenue, leaving media companies struggling. The sustainability of online news is questioned, with examples like BuzzFeed missing estimates. The video also explores potential consolidation and strategic acquisitions in the media industry as a solution.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the initial enthusiasm for media companies in the online space?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How have Facebook and Google impacted the advertising revenue for media companies?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges are media companies facing in generating revenue from video content?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the struggle of BuzzFeed to find a sustainable business model indicate about the online news industry?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential solutions are suggested for the challenges faced by smaller media companies?

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