Groupon CEO: There's a Lot of Work Left for Us to Do

Groupon CEO: There's a Lot of Work Left for Us to Do

Assessment

Interactive Video

Business

University

Hard

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The video discusses the company's four key priorities: customer acquisition, business simplification, improving shopping margins, and enhancing customer experience. It highlights the focus on marketing strategies and future plans, particularly for 2016 and 2017. The company is investing in customer acquisition over a 12 to 18-month horizon. The employee structure is detailed, emphasizing the technology-driven nature of the business with a significant number of product managers, developers, and sales personnel working with small businesses globally.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the four key priorities mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to improve customer experience?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the marketing plan mentioned in the text?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the company's focus regarding customer acquisition?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How many employees does the company have, and what roles do they primarily fill?

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