How M. Gemi Is Turning Shoe Obsession Into Big Business

The video discusses a luxury shoe company's approach to offering high-quality Italian shoes at unprecedented prices. It highlights the company's unique strategy of combining old-world craftsmanship with new-world business models, focusing on constant demand and controlled growth. The company collaborates with Italian manufacturers to improve production speed while maintaining quality. Their sales strategy includes a strong multi-channel presence, leading to significant customer retention and consistent growth.

What is the significance of the company's first store location in Soho?

What is the company's goal regarding growth and business doubling?