Edwin Locke: Goal-Setting Theory of Motivation

The video explores Edwin Locke's goal-setting theory, emphasizing the role of specific, challenging, and committed goals in workplace motivation. It highlights the importance of feedback, public commitment, and cultural considerations. Locke views goal setting as a motivational technique rather than a formal theory, suggesting it enhances motivation when applied correctly.

What is the significance of control over outcomes in goal setting?

In what cultural contexts does Locke's goal-setting theory seem to be more effective?

What does Edwin Locke mean by stating that goal setting is a motivational technique?