Marketing - What does Place mean in Marketing Strategy

The video tutorial discusses the components of a marketing strategy, focusing on the concept of 'place' or distribution. It emphasizes the importance of making products available to consumers and the decisions involved in selecting sales outlets and transportation methods. The tutorial highlights how these decisions impact consumer value and the overall success of a product in the market.

Why is it important to make products available to consumers?

What factors should be considered when deciding where to sell a product?