A Sneak Peek at Audemars Piguet's New Luxury Wacthes

A Sneak Peek at Audemars Piguet's New Luxury Wacthes

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The transcript discusses the launch of a new luxury watch collection at a corporate store in Hong Kong. It highlights the exclusivity and craftsmanship of the watches, which are handmade and limited in number. The company has a strong market presence in Hong Kong and the US, and despite anti-corruption laws in China, the business remains unaffected. The watches are priced in the high range, reflecting their exclusivity and the time-intensive manufacturing process. The company maintains a traditional approach to watchmaking, ensuring high-quality craftsmanship.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the sales rankings of Hong Kong and the US for the luxury watches?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company ensure the quality of its watches compared to competitors?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the overall performance of the company in 2014 according to the text?

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