Mavs Owner Cuban Says the NBA Sells Experiences

The transcript features a discussion with a basketball team owner who shares his experiences playing with players and his views on the NBA. He emphasizes the importance of selling experiences rather than just basketball, highlighting memorable moments at games. The owner also discusses his history of criticizing the league and referees, aiming to improve the NBA. Over 20 years, he has become a more experienced owner, influencing changes in officiating, marketing, and broadcasting.

Why does the speaker think it was important to criticize the referees and the league?

What changes has the speaker observed in the NBA over the past 20 years?