Crocs CEO Has Concerns About Labor, Transportation Costs

Crocs CEO Has Concerns About Labor, Transportation Costs

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Interactive Video

Business, Architecture

University

Hard

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The transcript discusses the brand's strong trajectory and consumer shift towards comfort footwear, particularly Crocs. It highlights the impact of the Delta variant on supply chains, especially in Vietnam, and the resulting concerns about factory closures. Despite rising input costs, particularly in transportation, the brand has managed to expand its margins by raising prices and reducing promotions. The discussion also covers the brand's pricing power, which varies by region, and the competitive labor market, leading to wage increases to attract workers.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies did the company implement to manage rising input costs?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company perceive its pricing power in different regions?

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