Audemars Piguet CEO Sees Luxury Watch Demand Rising

Audemars Piguet CEO Sees Luxury Watch Demand Rising

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the evolution of the luxury watch industry, highlighting changes in consumer education and demand over the past two decades. It explores the impact of smartwatches, particularly the Apple Watch, on traditional watchmaking and the emergence of a younger clientele. The conversation covers production constraints, market strategies, and the importance of staying relevant through innovation and understanding consumer needs. The speaker emphasizes the significance of being privately owned, allowing flexibility in adapting to market changes. Future challenges include targeting women and maintaining direct consumer relationships.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of maintaining a balance between exclusivity and availability in luxury watch production?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What future trends are anticipated in the luxury watch industry?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How do luxury watch brands approach marketing to women compared to men?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the leadership style of a luxury watch brand's CEO impact its success?

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