Marketing Mix: Product - What is Product Marketing?

The video tutorial discusses the role of 'Product' in the marketing mix, emphasizing its importance in addressing customer needs and preferences. It outlines two main differentiators: consumer vs. commercial products and physical goods vs. services. The tutorial identifies five critical components of product marketing: new product development, design ethic, product management, product support, and packaging. It also highlights four roles in product marketing: identifying customer needs, targeting market segments, creating customer personas, and conducting competitive analysis. The tutorial concludes that understanding the product is essential for effective marketing.

What factors should be considered when packaging and selling a product?

How can understanding customer needs influence product marketing?

What is the significance of conducting a competitive analysis in product marketing?