The Business of Blood

The transcript discusses the lack of innovation in menstruation products and introduces Thinx, a company offering period-proof panties. Miki Agrawal, the CEO, highlights the challenges faced in raising funds due to the taboo nature of menstruation. Thinx's advertising campaign faced resistance but ultimately succeeded, sparking conversations about menstruation. The company also focuses on sustainability with products like reusable tampon applicators. Thinx aims to become a leading feminine hygiene brand by addressing social issues and expanding its product line.

How did the MTA's response to thinks' ad campaign impact public conversation about menstruation?

What is the significance of the reusable tampon applicator introduced by thinks?