Twitter CFO Says Advertiser Sentiment Remains Strong

Twitter CFO Says Advertiser Sentiment Remains Strong

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The transcript discusses Twitter's growth in daily active users (DAU) and the impact of product improvements on user engagement. It addresses revenue challenges due to seasonality and product issues, and outlines remediation efforts to enhance user experience and maintain advertiser trust. The company engages with regulators on data privacy and communicates with advertisers about platform benefits and use cases. Product improvements, such as topics and interests, are highlighted, along with policy updates in light of upcoming elections.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the percentage growth of Daily Active Users (DAU) reported for the quarter?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the two main issues affecting revenue mentioned in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to improve user experience on Twitter?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Twitter address data privacy concerns with regulators?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the September revenue performance compared to July and August?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are mentioned for advertisers to effectively use Twitter?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the product improvements mentioned that enhance user engagement?

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