Rockefeller's Business Strategies and Impact

Rockefeller's Business Strategies and Impact

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Patricia Brown

FREE Resource

The video explores the rivalry between John D. Rockefeller and Andrew Carnegie, highlighting their competition for wealth and influence. It delves into Rockefeller's early career, his strategic business moves to build a monopoly, and his relationships with railroad companies. The video also discusses the economic disparities of the 19th century and Rockefeller's philanthropic efforts, which had both positive and negative impacts on society.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary focus of the rivalry between Rockefeller and Carnegie?

To establish the first multinational corporation

To dominate the steel industry

To be the wealthiest and most philanthropic

To become the most innovative industrialist

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Rockefeller begin his career?

As a railroad tycoon

As a steel industry worker

As a bookkeeper in Cleveland, Ohio

As a grain shipping magnate

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant economic difference between Rockefeller and the average factory worker in the late 19th century?

Rockefeller's income was similar to the average worker

Rockefeller's income was significantly higher than the average worker

The average worker earned more than Rockefeller

Both had similar spending habits

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What business strategy did Rockefeller use to control the oil industry?

Franchising

Diversification

Vertical integration

Horizontal integration

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Rockefeller's relationship with railroad companies benefit his business?

It helped him establish a steel monopoly

It enabled him to control the oil refinery market

It allowed him to transport goods at a lower cost

It provided him with exclusive rights to coal transportation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of Rockefeller's motives for lowering oil prices?

To reduce environmental impact

To increase competition

To put other companies out of business

To improve worker wages

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a positive outcome of Rockefeller's philanthropic efforts?

Creation of two major research universities

Monopolization of the oil industry

Increased worker wages

Reduction in global oil prices

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