Most shoppers opt for online Black Friday deals in the UK

The video discusses the evolution and impact of Black Friday, highlighting the shift from in-store to online shopping, particularly in the UK. It covers Amazon's strategy, including offering discounts that cut into margins to attract new customers. The video also predicts record-breaking sales, with significant online spending. It emphasizes the logistical challenges and preparations needed to meet the increased demand, including expanding fulfillment centers and hiring additional workers.

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