WorksheetsSEM Chapter 2 Vocab
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
People who use products are...
a)
consumers
b)
producers
c)
vendors
2.
If you have money left to spend after you pay your bills, you have...
a)
synergy
b)
ancillary product
c)
discretionary income
3.
People who sell products are called...
a)
promotion
b)
vendors
c)
consumers
4.
A "product" is...
a)
a device used to view a sequence of moving pictures
b)
a good or service that any for-profit industry sells to its customers
c)
a product related to or created from the core product
5.
Any form of communication used to persuade people to buy products is called...
a)
Promotion
b)
Product
c)
Price
6.
Michael Jordan has a __________ with Nike
a)
risk
b)
sponsorship
c)
endoresement
7.
A "core product" is the
a)
the main product
b)
a product related to or created from the core product
c)
gross income
8.
An "ancillary product" is the
a)
the main product
b)
a product related to or created from the core product
c)
gross income
9.
"Revenue" is
a)
Expenses
b)
Net income
c)
Gross Income
10.
"Piracy" is...
a)
a payment for material that has been copyrighted, or legally declared as belonging to the creator
b)
the unauthorized use of another’s music, movies, or copyrighted material
c)
use of ancillary products such as merchandise as promotional tools
11.
A payment for material that has been copyrighted, or legally declared as belonging to the creator...
a)
royalty
b)
revenue
c)
piracy
12.
The use of ancillary products such as merchandise as promotional tools
a)
cross promotion
b)
product tie-in
c)
risks
13.
Any form of communication through which one industry relies on another industry to promote its product...
a)
royalty
b)
product tie-in
c)
cross-promotion
14.
Any form of communication through which one industry relies on another industry to promote its product...
a)
Product tie in
b)
cross-promotion
c)
synergy
15.
The overlapping of product promotion...
a)
convergence
b)
synergy
c)
piracy
16.
A combined action that occurs when products owned by one source promote the growth of related products
a)
risk management
b)
synergy
c)
sponsorship
17.
Risks are...
a)
a strategy to offset business risks
b)
consumers’ attitude that occurs when they are happy with a company and become repeat customers
c)
unforeseen events and obstacles that can negatively affect business
18.
A strategy to offset business risks...
a)
risk management
b)
risk
c)
sponsorship
19.
Consumers’ attitude that occurs when they are happy with a company and become repeat customers...
a)
consumer loyalty
b)
revenue
c)
royalty
20.
The promotion of a company in association with a property
a)
Endorsement
b)
Sponsorship
c)
Convergence
100 %
