Obtaining, Maintaining, and Improving a product to make it more competitive in the market.

Obtaining, Maintaining, and Improving a product to make it more competitive in the market.

To inform, persuade or remind customers about your product or service.

Providing customers with the goods and services they want.

There are how many core functions of marketing?

What function of marketing is described?

"A retail store employee puts a pair of shoes on a customer and asks how they feel."

What function of marketing is described?

"A television commercial stresses the benefits of buying a new protein bar."

A retailer decides to mark down all swimsuits in August.

A retail employee puts a pair of shoes on a customer and asks how they feel.

A team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.

A television commercial stresses the benefits of buying a new protein bar.

A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.

A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

The Washington Redskins have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website.

A cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.

There is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.

Ford changed the body style of the Mustang to give it a more retro look and a sleeker overall design. This is an example of the _________ function.

The 4 components of the Marketing Mix are Product, Price, People, and Place? False True

Differentiation, Positioning and Branding are all related to

Which of the following is an aspect of branding?

Why would the cell phone company see sales decrease when their price goes up?

The __________ is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.

Which is an example of a product?

Which describes a service

Which describes a product?

Why would a business use TV advertising?

What is not linked to place?

What is not part of the marketing mix (the 4Ps)?

What is another word used for place?

What does the 4P's relate to?

What does target market mean?

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ wants and needs.

The Marketing concept is

A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.

____________includes the location and methods used to make the product available to the consumer.

______________is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.

Which part of the four P's of marketing effects the location and transportation of the product

Which consumer needs are met when we purchase food, clothing, and shelter

The marketing mix includes:

New competitor on the market is:

Political climate, economic shifts, laws and regulations, technology, industry trends, and competition are all examples of:

Target could help 20,000 students a year go to college.

Customers at Panera Bread are happy due to their addition of delivery.

Areas that can put the firm at a disadvantage if they are not corrected are called:

Goods are intangible items that have monetary value and satisfy your needs and wants.

___________ is a method used to identify customers with similar wants and needs.

.

.

New competitor on the market is:

Developers are building a new state of the art mall on Powers in Colorado Springs, this is a ____ to The Chapel Hills Mall and The Citadel.

True or False: An example of a service is getting an oil change in your car.

__________ dictates how much to charge for a good and/or service in order to make a profit.

Which is a example of a geographic?

What kind of people do sports drinks target?

What is a demographic?

Which one is a target market for market segmentation?

All of these are parts of demographics except

Which is NOT part of the marketing mix?

Which one is a marketing function?

Groups with similar consumers within a larger market

Statistics about where people live.

Who do videos games usually target?

What is an example of a consumer?

Which is a good?

Why is a customer different that a consumer?

Which is product/services management?

Mrs. Ray is buying some groceries. They total to $35.50. Sales tax is 4.5%. When she goes to pay, how much will she owe?

Find the sales tax only. $199.95 ipod; 9% tax

Work this problem. You have a coupon for $1.00 off 3 tubes of toothpaste. Toothpaste cost $2.29 each. How much will you pay?

A pair of boots are $94.99. They are 25% off. With this discount, what is the sale price? Round to nearest cent if necessary.

Eric bought a canoe for $333.75. The sales tax was 5.25%. What was his total cost?

The whole sale cost of a bicycle is $75. There is a mark-up of 55%. What is the sale price of the bike?

Tip is _______________ to the price.

Seven friends went out to lunch. The meal subtotal was $91.22, including tax. The restaurant has a policy that for parties of six or more, 18% tip is automatically added in. What is the total cost of the meal, including tip?