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Digital Marketing Final Review

Total questions: 50

Worksheet time: 16mins

Name
Class
Date
1.

Which of the following is a characteristic of a good brand?

a)

Recognizable

b)

Refurbished

c)

Regional

d)

Religious

2.

A brand should communicate which of the following?

a)

Consumer Confidence

b)

Consumer Consideration

c)

Consumer Collaboration

d)

Consumer Capitalism

3.

Branding helps companies to set their products apart from others this is called

a)

Differentiation

b)

Disinterested

c)

Dividends

d)

Demographics

4.

The official name of a product is called a

a)

brand name

b)

trade name

c)

sample name

d)

service name

5.

When defining a target market for a product marketers use which of the following?

a)

Market Systems

b)

Market Segmentation

c)

Market Sampling

d)

Market Strategies

6.

C2C stands for what type of business relationship?

a)

Customer to Customer

b)

Consumer to Consumer

c)

Creditor to Creditor

d)

Company to Company

7.

The Office is an example of which type of e-commerce business?

a)

C2C

b)

C2B

c)

B2B

d)

B2C

8.

Domain names that end in .com are which type of business?

a)

Company

b)

Cooperation

c)

Collaboration

d)

Commision

9.

The domain name that stands for a non-profit is?

a)

.com

b)

.net

c)

.org

d)

.gov

10.

When consumers change their minds about ordering online it is called

a)

pay per click

b)

click path

c)

bounce rate

d)

cart abandonment

11.

An essential for e-commerce sites is

a)

call to action

b)

call to survey

c)

call to media

d)

call to carts

12.

What is types of payment that is often accepted on e-commerce sites?

a)

pay pal

b)

cash

c)

check

d)

IOU

13.

An important element of an e-commerce site is

a)

Search Engines

b)

Copyright date

c)

Customer reviews

d)

Sound effects

14.

Which of the following is an important type of content that are used on e-commerce sites.

a)

infographics

b)

interest

c)

email

d)

menus

15.

When content goes viral it is usually which type of content?

a)

newsletters

b)

articles

c)

podcast

d)

videos

16.
When you friend someone on a social networking site, what does this allow them to see?
a)
Nothing, the same as everyone else
b)
They can see your pictures.
c)
They can view all of the things you put on private so only friends can see.
17.
What should you watch out for when posting things on an social netoworking site?
a)
A.Make sure it's appropriate and not offending.
b)
B.Make sure it's funny.
c)
C.Make sure it says your cell phone number.
18.
What does a messaging system on a social networking site do?
a)
A.Let's you send a message to some one even when they are offline.
b)
B.Let's you talk to someone when they are online.
c)
C.What is that.
19.
What is one of the top ten things that you should never put on Facebook or online?
a)
Your full name, address and phone number.
b)
Your nicknames.
20.

I can unfriend someone who is offending me or I don't like what they are posting.

a)

True

b)

False

21.
What games should you not add?
a)
A.None, add all of the games!
b)
B.Ones that you don't recognize.
c)
C.Ones that don't look fun.
22.
8. What is chatting online?
a)
Sending messages
b)
Talking to someone face to face.
c)
Talking to someone online you may not know.
23.
When you get a request what should you consider?
a)
Do I know who it is?
b)
Let them add me who cares? 
c)
Request whats a request?
24.
a)

Google Plus

b)

Facebook

c)

Orkut

25.
a)

Pinterest

b)

Picassa

c)

Facebook

26.
a)

LinkedIn

b)

Info Jobs

c)

Twitter

27.
a)

My Space

b)

Google Plus

c)

Fryndster

28.
a)

Youtube

b)

Vimeo

c)

Hd Videos

29.
a)

Twitter

b)

Messenger

c)

Snapchat

30.
a)

snapchat

b)

wordpress

c)

blogger

31.
a)

instagram

b)

thumbr

c)

meebo

32.
a)

tumblr

b)

totvs

c)

tandy place

33.
a)

skype

b)

messenger

c)

icq

34.

SEO

a)

working to get your content ranked higher in searches

b)

giving people something in the hopes that they buy from you later

c)

managing how people perceive your business

d)

the regulatory agency that regulates the stock market

35.

conversion

a)

the % of people that buy when they visit your website

b)

giving people something in the hopes that they buy from you later

c)

managing how people perceive your business

d)

the regulatory agency that regulates the stock market

36.

viral marketing

a)

the % of people that buy when they visit your website

b)

giving people something in the hopes that they buy from you later

c)

managing how people perceive your business

d)

spreading things from person to person

37.

metric

a)

the % of people that buy when they visit your website

b)

a way to measure something

c)

managing how people perceive your business

d)

spreading things from person to person

38.
The image a brand has in the mind of the consumer is the ...
a)
corporate brand
b)
brand position
c)
brand loyalty
d)
visual symbol
39.

You send a free sample of your new lipstick product to a beauty blogger, in the hopes that they will choose to mention it in a blog post. What type of media does this relate to?

a)

Earned Media

b)

Paid Media

c)

Owned Media

40.

3 Instagram stars post a sponsored post featuring your brand. You have final approval on the posts before they go live. What type of media is this?

a)

Paid Media

b)

Owned Media

c)

Earned Media

41.

Which website metric tells you how many of your website visitors view only one page?

a)

Sessions

b)

New vs returning users

c)

Bounce rate

d)

Conversion rate

e)

Session duration

42.

When running a paid search (PPC) campaign, which of these metrics do we want to be low?

a)

Impressions

b)

Cost Per Click

c)

Cost Per Acquisition

d)

Click Through Rate

43.

You are running a paid search (PPC) campaign. The click through rate is high, but the transaction conversion rate is low. What should you do?

a)

Improve the PPC campaign

b)

Improve the website

c)

Improve both the PPC campaign and the website

44.

Which of the following social media metrics are a good measure of reach?

a)

Twitter followers

b)

Video views

c)

Instagram likes

d)

Twitter retweets

45.
___________is an umbrella term for all of your online marketing efforts
a)
Email marketing
b)
Digital marketing
c)
Social marketing
d)
Inbound marketing
46.
The process of optimizing your website to ‘rank’ higher in search engine results pages.
a)
SEO
b)
B2C
c)
PPC
d)
B2B
47.
If your company is _____, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson.
a)
B2B
b)
B2C
c)
PPC
d)
REO
48.
Testimonials are most effective if the buyer is in the ___________stage of purchasing.
a)
Decision
b)
Awareness
c)
Optimal
d)
Shopping
49.

Which of the following is a digital marketing career?

a)

Graphic Designer

b)

Computer programmer

c)

Website Designer

d)

Marketing account manager

50.
A target market is...
a)
The group of customers a business seeks to attract who have specific, similar needs
b)
The group of 5 to 10 people that a business markets to on a daily basis
c)
All of the customers who shop at target
d)
A customer who has an unfulfilled desire and is financially able and willing to fill that desire

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