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WorksheetsRetail Marketing Chapter 11
Total questions: 29
Worksheet time: 15mins
Non-personal selling involves interaction between sales associates and customers.
True
False
The most successful sales associates have good people skills.
True
False
Sales associates should be willing and eager to learn.
True
False
Sales associates can influence a customer’s emotional buying motive.
True
False
Sales associates can sell either product features, product benefits, or both.
True
False
Sales associates need to keep customers from handling the merchandise so customers do not break anything.
True
False
Sales associates should defend the products they are selling and ignore a customer’s objections.
True
False
Suggesting a greater quantity of the item being purchased is a form of suggestion selling.
True
False
Which of the following is a type of selling that does not involve interaction between people?
personal selling
rational selling
non-personal selling
emotional selling
Which of the following is a trait that a sales associate needs to have?
good people skills
willingness to learn
ethical behavior
all of the above
Which of the following is a task that sales associates must perform?
selling merchandise or services
keeping fitting rooms neat
reticketing returned merchandise
all of the above
Which helps sales associates be of assistance to their customers?
product knowledge
non-personal selling
social greeting
rational selling
From what source can sales associates obtain product knowledge?
the product itself
the product manufacturer
trade publications
all of the above
This type of selling is pointing out the physical aspects of a product.
product benefits
product features
benefit selling
emotional selling
Which of the following greetings acknowledges the customer’s presence in the store or department?
service greeting
merchandise greeting
social greeting
smiling greeting
Which is the best way to handle a customer’s objection?
acknowledge it
ignore it
defend the product
talk faster
Which of the following phrases is a good way to close a sale?
It won't be here if you leave.
Would you like me to wrap this for you?
This is the last one.
This will be on sale next week.
Which of the following methods is a form of suggestion selling?
suggest related items or services
suggest a greater quantity of item being purchased
suggest new merchandise or a new product
all of the above
motive that prompts a customer to make a conscious decision based on a reasonable idea
emotional buying motive
rational buying motive
determined by the way a product or service makes customers feel
emotional buying motive
rational buying motive
the advantage that a customer derives from the product features
product features
product benefits
the physical aspects of a product
product features
product benefits
saying hello to the customer
merchandise greeting
service greeting
social greeting
personal greeting
expression that offers assistance to the customer
merchandise greeting
service greeting
social greeting
personal greeting
expression used when the sales associate mentions an item of merchandise
merchandise greeting
service greeting
social greeting
personal greeting
question or concern that a customer has about merchandise being presented
suggestion selling
objection
close
merchandise greeting
customer decides to make the purchase
merchandise greeting
close
suggestion selling
rational buying motive
selling of merchandise beyond the original merchandise
close
suggestion selling
emotional buying motive
rational buying motive
Characteristics of a good sales associate
good people skills
good customer service
good personal habits
all of the above
