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Retail Marketing Chapter 11

Total questions: 29

Worksheet time: 15mins

Name
Class
Date
1.

Non-personal selling involves interaction between sales associates and customers.

a)

True

b)

False

2.

The most successful sales associates have good people skills.

a)

True

b)

False

3.

Sales associates should be willing and eager to learn.

a)

True

b)

False

4.

Sales associates can influence a customer’s emotional buying motive.

a)

True

b)

False

5.

Sales associates can sell either product features, product benefits, or both.

a)

True

b)

False

6.

Sales associates need to keep customers from handling the merchandise so customers do not break anything.

a)

True

b)

False

7.

Sales associates should defend the products they are selling and ignore a customer’s objections.

a)

True

b)

False

8.

Suggesting a greater quantity of the item being purchased is a form of suggestion selling.

a)

True

b)

False

9.

Which of the following is a type of selling that does not involve interaction between people?

a)

personal selling

b)

rational selling

c)

non-personal selling

d)

emotional selling

10.

Which of the following is a trait that a sales associate needs to have?

a)

good people skills

b)

willingness to learn

c)

ethical behavior

d)

all of the above

11.

Which of the following is a task that sales associates must perform?

a)

selling merchandise or services

b)

keeping fitting rooms neat

c)

reticketing returned merchandise

d)

all of the above

12.

Which helps sales associates be of assistance to their customers?

a)

product knowledge

b)

non-personal selling

c)

social greeting

d)

rational selling

13.

From what source can sales associates obtain product knowledge?

a)

the product itself

b)

the product manufacturer

c)

trade publications

d)

all of the above

14.

This type of selling is pointing out the physical aspects of a product.

a)

product benefits

b)

product features

c)

benefit selling

d)

emotional selling

15.

Which of the following greetings acknowledges the customer’s presence in the store or department?

a)

service greeting

b)

merchandise greeting

c)

social greeting

d)

smiling greeting

16.

Which is the best way to handle a customer’s objection?

a)

acknowledge it

b)

ignore it

c)

defend the product

d)

talk faster

17.

Which of the following phrases is a good way to close a sale?

a)

It won't be here if you leave.

b)

Would you like me to wrap this for you?

c)

This is the last one.

d)

This will be on sale next week.

18.

Which of the following methods is a form of suggestion selling?

a)

suggest related items or services

b)

suggest a greater quantity of item being purchased

c)

suggest new merchandise or a new product

d)

all of the above

19.

motive that prompts a customer to make a conscious decision based on a reasonable idea

a)

emotional buying motive

b)

rational buying motive

20.

determined by the way a product or service makes customers feel

a)

emotional buying motive

b)

rational buying motive

21.

the advantage that a customer derives from the product features

a)

product features

b)

product benefits

22.

the physical aspects of a product

a)

product features

b)

product benefits

23.

saying hello to the customer

a)

merchandise greeting

b)

service greeting

c)

social greeting

d)

personal greeting

24.

expression that offers assistance to the customer

a)

merchandise greeting

b)

service greeting

c)

social greeting

d)

personal greeting

25.

expression used when the sales associate mentions an item of merchandise

a)

merchandise greeting

b)

service greeting

c)

social greeting

d)

personal greeting

26.

question or concern that a customer has about merchandise being presented

a)

suggestion selling

b)

objection

c)

close

d)

merchandise greeting

27.

customer decides to make the purchase

a)

merchandise greeting

b)

close

c)

suggestion selling

d)

rational buying motive

28.

selling of merchandise beyond the original merchandise

a)

close

b)

suggestion selling

c)

emotional buying motive

d)

rational buying motive

29.

Characteristics of a good sales associate

a)

good people skills

b)

good customer service

c)

good personal habits

d)

all of the above