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WorksheetsMarketing Midterm Units 1 and 2.01 & 2.03
Total questions: 63
Worksheet time: 32mins
Name
Class
Date
1.
By increasing awareness of the need for environmental controls, what has marketing done?
a)
Made buying more convenient
b)
Regulated the standard of living
c)
Improved the quality of life
d)
Added usefulness to products
2.
Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing function is this business using?
a)
Market planning
b)
Risk management
c)
Promotion
d)
Channel management
3.
What does applying the customer-orientation element of the marketing concept enable the business to do?
a)
Offer products that consumers want to buy
b)
Persuade customers to buy its products
c)
Provide more products than consumers need
d)
Coordinate its marketing activities
4.
Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?
a)
Channel management
b)
Product or service management
c)
Selling
d)
Promotion
5.
What does the selling function involve that makes it so important?
a)
Setting high prices
b)
Displaying products
c)
Contacting customers
d)
Obtaining feedback from vendors
6.
Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?
a)
Pricing
b)
Promotion
c)
Production
d)
Distribution
7.
Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing function is this business using?
a)
Market planning
b)
Risk management
c)
Promotion
d)
Channel management
8.
By increasing awareness of the need for environmental controls, what has marketing done?
a)
Made buying more convenient
b)
Regulated the standard of living
c)
Improved the quality of life
d)
Added usefulness to products
9.
According to the marketing concept, which option shows company commitment?
a)
Leaving marketing to the marketing department
b)
Teaching marketing to college marketing students
c)
Setting aside funds to research what customers want
d)
Pricing a product to maximize profitability per item
10.
What does applying the customer-orientation element of the marketing concept enable the business to do?
a)
Offer products that consumers want to buy
b)
Persuade customers to buy its products
c)
Provide more products than consumers need
d)
Coordinate its marketing activities
11.
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
a)
Channel management
b)
Product or service management
c)
Selling
d)
Promotion
12.
Which marketing career field involves determining why customers do what they do?
a)
Advertising
b)
Distribution or warehousing
c)
Sales
d)
Marketing research
13.
Which marketing function helps businesspeople forecast how much will be sold in a given period?
a)
Market planning
b)
Risk management
c)
Promotion
d)
Channel management
14.
Which type of duties do customer service professionals often perform?
a)
Preparing ads
b)
Paying invoices
c)
Handling complaints
d)
Receiving shipments
15.
Which marketing career field involves catching customers’ attention, informing them of products, and persuading them to buy?
a)
Marketing research
b)
Advertising
c)
Public relations
d)
Product management
16.
Kwacky Kwackers needs a new package design for its crackers. Which marketing professional field would be responsible for creating the new package?
a)
Marketing research
b)
Product management
c)
Advertising
d)
Channel management
17.
Booking hotel rooms for vacationers is an example of which marketing?
a)
Feature
b)
Service
c)
Benefit
d)
Sports
18.
What is at the center of all marketing activities?
a)
Math
b)
Technological know-how
c)
Purchasing
d)
Communication
19.
During what year/years did the World Wide Web begin?
a)
1989-1999
b)
1930-1950
c)
1910-1929
d)
2000-2010
20.
Conducting a survey to gather information is:
a)
secondary research
b)
observational research
c)
ethnographic research.
d)
primary research.
21.
What company launched its instant messenger chat service with the greeting, “You’ve got mail”?
a)
Microsoft
b)
Apple
c)
AOL
d)
Bing
22.
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
a)
Product
b)
Price
c)
Promotion
d)
Place
23.
A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18–34 years old. How is the business segmenting the market?
a)
By geographics
b)
By psychographics
c)
By demographics
d)
By behavior
24.
Which is the overall reason that marketing strategies are designed and implemented?
a)
Improving management techniques
b)
Achieving planned goals
c)
Changing the image of the business
d)
Increasing business profits immediately
25.
What is one advantage of observational research?
a)
Observational research is expensive to conduct.
b)
Observational research is time consuming.
c)
The researcher can read body language.
d)
There might be uncontrollable variables.
26.
Primary research is:
a)
collected for the first time by the researcher.
b)
obtained from an Internet search
c)
obtained from a government source.
d)
collected by visiting a library.
27.
A Web crawler is:
a)
an insect that eats the wires on your computer.
b)
an Internet bot that browses the Web to find and file information.
c)
a researcher who creates surveys online.
d)
a virus on your computer.
28.
What was the name of the first search engine?
a)
Archie
b)
Veronica
c)
Jude
d)
Google
29.
What is the difference between the Internet and the World Wide Web?
a)
The World Wide Web is the same as the Internet.
b)
The World Wide Web contains images and text.
c)
The World Wide Web only contains tex
d)
The Internet came after the World Wide Web.
30.
Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
a)
Product
b)
Price
c)
Promotion
d)
Place
31.
The reliability of a search result is
a)
the degree to which the results are accurate.
b)
the degree to which the results disprove your theory.
c)
the degree to which the results are consistent.
d)
the degree to which the results are inaccurate.
32.
If a company purchases survey results, this is called:
a)
primary research.
b)
observational research.
c)
secondary research.
d)
ethnographic research
33.
Secondary research is:
a)
collected for the first time by the researcher.
b)
obtained from research previously conducted.
c)
obtained from interviewing someone
d)
collected by administering a survey
34.
A request for information is also called a/an
a)
answer.
b)
study guide.
c)
web crawler.
d)
query.
35.
Which market segment represents customers who prefer a variety of reasonably priced recreational activities?
a)
Geographic
b)
Psychographic
c)
Behavioral
d)
Occupational
36.
Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?
a)
Tactic
b)
Strategy
c)
Goal
d)
Trend
37.
Select the best phrase that describes how research was conducted by students before the inception of the Internet.
a)
Students used a search engine to find resources for their papers.
b)
Students asked their peers for information they could use in their papers.
c)
Students visited libraries to use reference material and periodicals for their papers.
d)
Teachers printed out all information for students to use for their paper
38.
When conducting research, a student should
a)
only use one search engine.
b)
use multiple search engines.
c)
never use a search engine.
d)
use only the search engine that they are most familiar with
39.
Validity of a search result is
a)
the degree to which the results are accurate.
b)
the degree to which the results disprove your theory.
c)
the degree to which the results are reproducible.
d)
the degree to which the results are inaccurate.
40.
To promote its summer menu, Danielle’s Diner plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
a)
Tactic
b)
Strategy
c)
Goal
d)
Trend
41.
Which type of marketing data can a business obtain by reviewing its inventory reports and customers’ invoices?
a)
Product quality
b)
Customers’ credit limits
c)
Customers’ product preferences
d)
Actual market share
42.
By monitoring its sales and its customers’ buying habits, what is a business often able to identify?
a)
Popular products
b)
Research methods
c)
Economic resources
d)
Competitors’ activities
43.
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity?
a)
Marketing information
b)
Sales records
c)
Secondary data
d)
Purchasing documents
44.
Which type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
a)
Market demographics analysis
b)
Accounts payable summary
c)
Annual income statement
d)
Quarterly inventory status
45.
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
a)
Product popularity
b)
Research methods
c)
Economic resources
d)
Competitor activity
46.
Which is one way that many businesses use the marketing information contained in sales reports?
a)
To monitor expense accounts
b)
To qualify potential new customers
c)
To improve the effectiveness of salespeople
d)
To develop negotiating techniques
47.
What does continuously monitoring internal marketing information enable businesses to do?
a)
Investigate competitors
b)
Identify problems
c)
Evaluate market share
d)
Analyze economic changes
48.
George sold Sandy a new living room set. Which action should George do as an effective follow-up to provide good service and develop a strong relationship with her?
a)
Ask for referrals
b)
Call to make sure the products are satisfactory
c)
Explain the company's business plan
d)
Send articles about local competitors
49.
Which type of information concerning policies and procedures do employees often extract from an internal business report?
a)
Customer profiles
b)
New personnel regulations
c)
Industry research data
d)
Former local competitors
50.
Which is an effective follow-up activity that salespeople can use to provide good service and develop strong relationships with customers?
a)
Ask for referrals
b)
Call to make sure the products are satisfactory
c)
Explain the company’s business plan
d)
Send articles about local competitors
51.
Which is a presale opportunity for salespeople to provide customer service?
a)
Providing ample product information
b)
Shipping and delivery
c)
Maintenance and repair
d)
Technical assistance and support
52.
Through sales, products are transferred to consumers who can then use them. This is an example of which role of selling?
a)
Increasing product variety
b)
Promoting competition
c)
Affecting employment
d)
Adding utility
53.
What can salespeople do to maintain good relationships with existing customers?
a)
Ask for new referrals
b)
Use customers in advertisements
c)
Live up to their promises
d)
Send customers expensive gifts
54.
Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer’s needs. Carol always attempts to close a sale at all costs. Who is most likely to be the more successful salesperson?
a)
Joe because he is a nice person
b)
Carol because Joe is too timid to close a sale
c)
Joe because he will get more repeat business
d)
Carol because she will make more sales
55.
Using selling to satisfy customers' needs or desires should ensure that the salesperson and the business will both benefit over time from which action or actions?
a)
Quick profits
b)
Increased returns
c)
Added utility
d)
Repeat business
56.
What does a salesperson need to do to be successful in selling?
a)
Always attempt to sell related merchandise
b)
Ask management to limit the number of brands
c)
Describe the disadvantages of competing brands
d)
Learn the features unique to the brands she or he sellsLearn the features unique to the brands she or he sells
57.
Which type of information should employees be able to locate in their company’s employee handbook?
a)
The company’s annual report
b)
The company’s list of current job openings
c)
The use of company property
d)
The number of vacation days that an employee has taken
58.
Which is an internal factor that affects the selling policies of a business?
a)
Customer requests
b)
Actions of competitors
c)
Financial resources
d)
Government legislation
59.
Which is an appropriate characteristic for a firm’s selling policies?
a)
Open to interpretation
b)
Based on the salesperson’s status
c)
Enforced with reasonable firmness
d)
Not subject to change
60.
Why would a business develop policies to limit the amount of money that salespeople could spend taking customers to lunch or dinner?
a)
To improve advertising
b)
To expand entertainment
c)
To increase salaries
d)
To control expenses
61.
Which antitrust regulatory act would prevent a business from randomly offering discounts to whomever it chose?
a)
Federal Trade Commission Act
b)
Discount Customer Act
c)
Clayton Act
d)
Robinson-Patman Act
62.
Which is an internal factor that might have an effect on a business’s selling policies?
a)
Customer wants
b)
Materials shortage
c)
Social issues
d)
Research efforts
63.
What should a salesperson do when dealing with a customer who wants to return an unsatisfactory item?
a)
Exchange the item
b)
Refer the customer to the manufacturer
c)
Consult the buyer
d)
Follow the business’s selling policies
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