wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Marketing Promotion Test Review

Total questions: 32

Worksheet time: 25mins

Name
Class
Date
1.

Suggestion selling should be thought as a way of:

a)

generating more profits for the business.

b)

selling unneeded products

c)

helping the customer enjoy the original purchase.

d)

creating opportunities for increasing sales commissions.

2.

Most cars have airbags, what is the benefit of this feature?

a)

the car will have a higher resale value because of the airbags.

b)

the occupants are safer and less likely to be injured in accident.

c)

the car will be more durable and will last longer than one without airbags.

d)

the occupants of the car receive no real benefit from airbags.

3.
"That shirt is made of wrinkle free cotton, so it's very easy to care for." What type of sales approach is this? 
a)
Greeting approach
b)
Service approach
c)
Merchandising approach
d)
None of the above
4.

______________ is any form of direct contact between a salesperson and a customer.

a)

Personal selling

b)

Cold canvassing

c)

Industrial selling

d)

Consumer selling

5.

"Hi, welcome to Chili's," is an example of what type of approach?

a)

Greeting approach

b)

Service approach

c)

Merchandise approach

6.
This is person-to-person communication with a potential customer in an effort to inform, persuade, or remind the customer about the organization’s products or services.
a)
Public Relations
b)
Viral Marketing
c)
Personal Selling
d)
Sales Promotion
7.
A qualified prospective customer should have
a)
a need for the product.
b)
the resources to purchase the product. 
c)
the authority to make a purchase. decision
d)
the customer needs all of these.
8.

These are honest expressions of concern that prevent customers from making the purchase.

a)

excuse

b)

objection

9.
The most common objection in selling is an objection to:
a)
need
b)
price
10.

Closing method that encourages a customer to make a decision between two items.

a)

direct close

b)

choice close

11.
Closing method used when a product is in short supply or when the price will be going up in the near future.
a)
direct close 
b)
which or choice close
c)
standing room only close
d)
service close
12.

The best time to attempt suggestion selling is

a)

after you have taken payment for the original purchase.

b)

after a customer has made a commitment to buy but before payment is made.

13.
Relatively inexpensive media featuring company logo such as calendars, magnets, pens, and pencils is
a)
Outdoor advertising
b)
Broad cast advertising
c)
Supply advertising
d)
Specialty advertising
14.

Press conference is a________ used to announce major news events.

a)

assembly

b)
meeting
c)

conference

d)

event

15.
Which of the four P's of marketing affect advertising and public relations?
a)
Place
b)
Price
c)
Promotion
d)
Product
16.
This is a game of chance that is used by businesses to get customers thinking and talking about what the company has to offer.
a)
contest
b)
rebates
c)
displays
d)
sweepstakes
17.
Free trial-size and travel-size are particularly useful in introducing new products.  These are called:
a)
premiums
b)
rebates
c)
samples
d)
sweepstakes
18.

The local Pizza Hut restaurant sponsors a coloring competition for students in grades 1-4. The pictures colored by students will be displayed in the restaurant. The students who colored the best five pictures will receive a free pizza each week for one year. This promotional activity is an example of a:

a)

Guerrilla Marketing Campaign

b)

Viral Marketing

c)

Sweepstakes

d)

Contest

19.

This is the number of times a member of the target audience is exposed to the advertising message.

a)

Frequency

b)

Pass-along Rate

c)

Reach

d)

Circulation

20.

This is the total number of people who see the ad.

a)

Frequency

b)

Pass-along Rate

c)

Reach

d)

Circulation

21.

This is a catchphrase or small group of words that are combined in a special way to identify a product or company.

a)

Image

b)

Logo

c)

Slogan

d)

Jingle

22.

This term refers to the advertising format, such as broadcast, print, online, outdoor, or specialty.

a)

media

b)

Industry

c)

Communications

d)

Retailing

23.

The American Dairy Council’s “Got Milk” advertising campaign has created a favorable impression of milk and generated goodwill toward their industry. This is an example of:

a)

Institutional Advertising

b)

Mass Advertising

c)

Promotional Advertising

d)

Communication Advertising

24.

This type of advertising is designed to increase sales. It introduces new products and businesses, encourages an interest in products, and explains products and service features.

a)

Institutional Advertising

b)

Mass Advertising

c)

Promotional Advertising

d)

Communication Advertising

25.

an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.

a)

Marketer

b)

Consumer

c)

Influencer

26.

What type of programs reward customers for repeat purchases?

a)

Sponsorship

b)

Promotional Tie-ins

c)

Point-of-Purchase

d)

Loyalty

27.

What is the purpose of a subject line?

a)

it's a way to be polite

b)

to let the recipient know what the content of the email is going to be about

c)

to let the recipient know that this is going to be a long message

d)

to make sure that your email actually sends

28.

Match the following elements of the email to their respective parts.

a)

Late Revolutionary War Project

1.

subject line

b)

Dear Ms. Brown,

2.

Greeting

c)

I hope this message finds you well

3.

Pleasantry

d)

I was wondering if I could possibly have more time to complete the assignment.

4.

Message

e)

Gertrude Carlile

5.

Signature

29.

True or False: Communication is more than just talking face to face?

a)

True

b)

False

30.

Which of the following is NOT part of the promotional mix?

a)

Direct Marketing

b)

Public Relations

c)

Sales Promotions

d)

Segmented Pricing

e)

Personal Selling

31.

PR can help a business by

a)

Promoting a positive image

b)

Selling products

c)

Destroying a businesses image

d)

None of the above

32.

Which is NOT an example of Public Relations?

a)

News conferences and press releases

b)

Ads in television and newspapers

c)

the local news station runs a story about a company event to raise money for charity

d)

picketers outside of a local business

Similar Resources on Wayground

Unit 2 Finance

30 questions

Unit 2 Finance

quiz

Worksheet

•

5th - 12th Grade

Chapter 18 Production of Goods and Services

29 questions

Chapter 18 Production of Goods and Services

quiz

Worksheet

•

10th Grade

pkwu pengolahan

32 questions

pkwu pengolahan

quiz

Worksheet

•

12th Grade

FYJC ( OCM TEST)

28 questions

FYJC ( OCM TEST)

quiz

Worksheet

•

11th Grade

Principles of Management

31 questions

Principles of Management

quiz

Worksheet

•

12th Grade

CSEC POA Past Paper Questions

35 questions

CSEC POA Past Paper Questions

quiz

Worksheet

•

11th Grade

LB 2 - Kostenanalyse

27 questions

LB 2 - Kostenanalyse

quiz

Worksheet

•

12th Grade