NEW
Font size
WorksheetsMarketing 1.01
Total questions: 15
Worksheet time: 11mins
What is Marketing?
matches up producers with consumers
is a company that is out of business
How many marketing functions exist?
1
3
5
7
Selling is a marketing function
True
False
Product-Service Management is a marketing function
False
True
Marketing Planning or Research is a marketing function
False
True
Pricing is a marketing function
True
False
Channel Management or Distribution is a marketing function
True
False
Promotion is a marketing function
True
False
Market-Information Management is a marketing function
False
True
How many market segmentations are there?
4
8
2
10
Demographics are a market segmentation
False
True
Psychographics are a market segmentation
True
False
Behavioral are a market segmentation
True
False
Geographics are a market segmentation
False
True
What is a target market?
a store
a group of consumers who are alike
