WorksheetsItB Unit 5 - Marketing & Advertising
Total questions: 25
Worksheet time: 25mins
What are the 4 Ps of marketing?
product, price, place, people
product, personalization, place, people
product, price, place, promotion
price, place, people, promotion
The process of creating, promoting and presenting products is:
advertising
marketing
promotion
business
When you focus all marketing on a specific group of people with similar characteristics, you are creating a:
advertising campaign
marketing plan
target market
business plan
When you are determining how customers will get your product, you are considering which of the 4 Ps?
product
price
place
promotion
When you are communicating to customers to inform, persuade or remind them of your product, you are considering which of the 4 Ps?
product
price
place
promotion
This ad, which is portraying singer Kanye West, is an example of which type of advertising technique?
association
endorsement
fear
testimonial
This ad is an example of which type of advertising technique?
fear
call to action
claim
sales/prices
This advertisement for Smart Water is an example of what advertising technique?
repetition
sense of appeal
humor
hype
This billboard advertisement is an example of which type of advertising technique?
special ingredients
testimonial
fear
must-have
This advertisement for a jewelry store is an example of which type of advertising technique?
game and activities
sense appeal
endorsement
sales/prices
Which of the of the following is an ADVANTAGE of television advertising from the BUSINESS'S point of view?
can be expensive
can be skipped or fast forwarded
can be directed to customers with specific interests
can be tuned out if people leave the room
This type of advertising can be found on public transportation or even private vehicles:
newspaper advertising
transit advertising
billboard advertisements
radio commericials
Which of the following is an ADVANTAGE of newspaper advertising?
has a short shelf-life
ads are printed in black and white
ads can be smudged or hard to read
it's a daily publication so you can pick a certain time to advertise
T or F: National magazine ads are usually cheaper than newspaper ads.
True
False
Which of the follow is NOT a common frequency of delivery for a magazine subscription
daily
weekly
monthly
quarterly
Any paid form of communication about an organization, a good, or a service by an identified sponsor is:
advertising
marketing
promotion
business
What type of print media has very little informational content and is free to readers?
magazines
newspapers
shoppers
tv commercials
Which of the following advertisements is most expensive to use when communicating with customers?
text message
direct mail
Facebook post that is not sponsored
Which type of advertising is most effective with teenagers and young adults?
radio advertisements
magazine advertisements
television commercials
internet advertisements
Which of the following print media publications can businesses have their information listed in?
the Yellow Pages
the White Pages
Both the Yellow Pages and the White Pages
Neither the Yellow Pages or the White Pages
Which of the following is an example of standardized media?
a billboard on the side of I-490
the arches outside of McDonald's
a yard sign for a driveway paving company
the Greece Arcadia sign on the front of the school
Which of the following is a DISADVANTAGE of radio advertising?
you can target a specific audience
it is less expensive than a tv commercial
it is gone before people can write the info down
it can be produced very quickly
Which of the following is most likely going to reach its intended audience due to successful target marketing?
billboard advertisements
social media advertisements
newspaper advertisements
direct mailings
This billboard for pizza uses which advertising technique?
sense appeal
sales/price
association
humor
This Burger King ad is using which advertising technique?
call to action
special ingredient
repetition
testimonial
