Magazines, newspapers, and radio are all examples of which of the following in a promotional mix?

Coupons, rebates, and samples are used as part of which of the following promotional elements?

Facebook, Instagram, and Twitter are all examples of ____.

A paid product demonstration that runs on television and is longer than a regular commercial is a(n) ____.

Banner ads, pop ads, and floating ads are all examples of ____.

Which one of the following is not part of a public relations campaign?

A company wants to make a major announcement that would affect a large number of people. Which of the following strategies should the company use?

Which promotional strategy would be used to lead a customer to actively seek out the product?

Cold calling is a way of finding potential customers known as ____.

Which of the following is not part of the selling process?

Items such as key chains, pens, and calendars with company contact information printed on them and given away to customers are ____.

The most important part of the selling process is ____.

Promoting a company rather than a specific product.

Promoting a specific product or service offered by the business.

Unpaid media coverage for a newsworthy business or product.

Bar code that connects the user to a website or other digital information when scanned by a smartphone

Packet of information distributed to the media about a company’s major event.

The number of copies distributed to subscribers

Buying motive based on reason.

Any promotional effort carried out on the Internet o other technology that used digital information.

Buying motive based more on feelings than reason.

Process of indexing a website to rank it higher on the list when a search is conducted.

Which of the following is not a common marketing metric?