WorksheetsSEM I 2.03 Vocabulary
Total questions: 9
Worksheet time: 9mins
Data collected from internal or external sources to help make marketing decisions
Marketing Information
Facts
Estimates
Predictions
Something that actually-exists; reality; truth
Marketing Information
Facts
Estimates
Predictions
An approximate judgment or careful calculation about the impact of a product
Facts
Marketing Information
Estimates
Predictions
A forecast of something to happen
Estimates
Facts
Marketing Information
Predictions
What happens to products, estimates or predictions based on changes in the market?
Predictions
Relationships
Marketing Information
Facts
Original DATA or FACTS collected for a purpose
Secondary Data
Primary Data
Internal Data
External Data
Information and conclusions gathered from reviewing primary data
Primary Data
Internal Data
Secondary Data
External Data
Information/records within an organization.
External Data
Secondary Data
External Data
Internal Data
Information/records outside an organization.
External Data
Internal Data
Primary Data
Secondary Data
