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WorksheetsBusiness Feasibility
Total questions: 15
Worksheet time: 11mins
Questions related to industry, customers, product & service requirements, founding team, competition, start up resource needs and the value chain fall under the:
Feasibility Analysis
Business Model
Business Concept
Target Market
________ research is research that is collected by the person or persons completing the analysis. ________ research probes data that is already collected.
Primary, Derivative
Secondary, Primary
Primary, Secondary
Direct, Indirect
Talking to industry experts, obtaining feedback from prospective customers, and administering surveys are examples of ________ research.
primary
secondary
fundamental
principal
Trade journals, industry-related publications, government statistics, and competitors' Web sites are examples of ________ research.
secondary
action
principal
legacy
________ feasibility is an assessment of the overall appeal of the product or service being proposed.
Purchaser/end-user
Industry/market segment
Industry/market
Product/service
________ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.
concept test
product/service statement
impression test
idea prospectus
A(n) ________ is a group of firms producing a similar product or service. A firm's ________ is the limited portion of the industry that it goes after or to which it wants to appeal.
industry; trade group
target market; industry
competitive group; target market
industry; target market
________ feasibility analysis is an assessment of the overall appeal of the industry and market for the product or service being proposed.
Organizational
Financial
Product/service
Industry/target market
________ feasibility analysis is a quick financial assessment of the viability of a business idea.
Financial
Industry/market
Institutional
Product/service
Which of the following is among the aspects of technical feasibility study?
Demand
Location
Security
Instruction
Which of the following is not true about Target Market?
Can be individuals, households, business organizations local as well as international and government organizations
The group of customers with needs and wants that can be satisfied by the business through the supply of product/service.
Involve determining who are the customers the business wishes to serve
Participate as representative in Feasibility Study
