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WorksheetsQ1 DPB5063 PSP
Total questions: 25
Worksheet time: 25mins
There are 4 (FOUR) sources of income that you can choose to involve, which is employee, business owners, self-employed and investor. Which is the best sources of income that can lead to the most income in your life? (C2)
Employee
Business owners
Self-employed
Investor
Which is the best statement that best describe internet or online marketing? (C2)
The process of promoting brand, product or services over the internet
The process of promoting product or services only over the internet
The process of promoting brand, product or services through online and offline
The process of promoting brand, product or services through offline.
Choose the correct statement on the advantages of social media marketing. (C3)
High commitment of resources to managing your social media presence, responding to feedback and producing new content
ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation
Difficult to quantify the return on investment
compelling and relevant content will grab the attention of potential customers and increase brand visibility
There are several social media platforms can be used to promote your brand, products and services. Choose the best of social media platforms that can be integrated into your business. (C3)
Facebook , pinterest and instagram only
Facebook , twitter, pinterest
Instagram, whatsapp, facebook and website
Instagram, facebook and youtube
Which statement that best describe the advantages of social media platform? (C2)
Geo target content and are able to generate higher converting leads
Slow and difficult in sharing content
Does not encourage in building relationship
Real-time results are hard to obtain
What is a business model? (C1)
It is a documentation on how to manage company’s employee
It is a blueprint on company’s organizational structure
It is a documentation on how the company’s capture consumer’s value.
It is a blueprint on how an organization creates, delivers and captures value
Business model canvas consist of _______________ blocks to understand the overall picture of the chosen business. (C1)
ten
eight
nine
six
One of the component for BMC is : (C1)
Profit
Business method
Business partner
Customer friendship
The best definition for USP is : (C1)
Unique Selling Price
Unique Sellable Picture
Unbeatable Show Price
Unique Selling Proposition
Is Customer Relationships a part of Business Model Canvas? (C1)
yes
no
Kelly is planning to open a Lemonade stand. In order to sell lemonade, she needs to do marketing, selling and making lemonade. Which block in Business Model Canvas that best describe the situation. (C2)
Key Partners
Key activities
Value proposition
Revenue stream
What is a customer segmentation? (C1)
It is an application on how to get customer’s data.
It is an application of clustering techniques to customer data.
It is a customer base
It is a customer base that obtain through selling activity
There are four main bases of market segmentation which consist of:- (C2)
Location, age, gender and demography
Age, gender, location and salary
Geographic, psychographic, macroscopic and microscopic
Geographic, demographic, behavioural and psychographic
“Personality, lifestyle, attitudes and class” can be classified under which segmentation? (C2)
Geographic
Demographic
Micrographic
Psychographic
ROI is referring to : (C1)
Repeat on investment
Reorder on investment
Return on investment
Repeat on index
What is the key performance index for sales? (C1)
Income
Profit
Minimizing cost
Maximizing sales
What is the main sales objective? (C1)
Maximizing cost and maximizing profits
Minimizing cost and minimizing profits
Minimizing profits and maximizing cost
Minimizing cost and maximizing profits
Mrs. Betty has a total sale of her cosmetic product amounted to RM 100,000 with an expenses of advertisement equals to RM 25,000. Determine ROI for Mrs. Betty. (C4)
3
6
4
5
Mr. Rizal invested a sum of RM 50,000 in FB advertisement. As a result of that online advertising, he manage to get a total sale of RM 500,000 in return. Calculate ROI for Mr. Rizal. (C3)
9
10
11
13
What is the meaning of VALUE PROPOSITION in BMC? (C2)
value that meet the customer satisfaction
after sales services
the way we interact with the customer
generate revenue from each customer
What is CHANNEL in a BMC?
Who are your customers?
What is the best offer given to the customer?
How you want to sell your product/services?
It is about revenue from the sales
How does Social Media Marketing help small businesses?
It saves marketers tons of money on advertising
It increases the chances of getting a bigger reputation in market
It drives them to be more succeed in the business
It is easier to be more creative
SWOT Analysis stands for? (C1)
Strengths, Well being, Opportunities, Threat
Sudden, Weaknesses, Outstanding, Threats
Social Ways of Overcoming Threats
Strengths, Weaknesses, Opportunities, Threats
AIDCA is the element that you need to consider in your copywriting. It is stand for?
Awareness, Interest, Desire, Comment and Action
Attention, Interest, Desire, Comment and Action
Awareness, Involvement, Desire, Contest and Attention
Action, Interest, Desire, Customer, and Attention
Select the best explanation of USP?
An advertising technique offering a different product to customer
An advertising technique for celebrities and star athlete branding
An advertising technique that makes consumers feel special
An advertising technique that offers unique benefits of product / services to the customer
