WorksheetsSEM1 21- 39
Total questions: 20
Worksheet time: 3600secs
What type of sports team sells the most licensed merchandise?
teams in midwest US
winning teams
college teams
teams with traditional nicknames
Why do BIG fundraisers and MAJOR sporting events often invite celebrities to participate in their event?
it helps sell concessions
to provide the best entertainment
to increase attendance and/or expose
to make generous donations
what must a celebrity endorsement always do?
reflect the honest opinion of the celebrity endorser because customers won't believe a celebrity if they are not genuine
must reflect the opinion of most of the customers
must reflect the beliefs of most other advertisements
reflect the findings of the business
what is the risk to a professional or college sports organization when selling the stadium's naming rights to a large business. (Ex- Carolina Panthers selling stadium naming rights to Bank of America)
unpredictable team performance (losing record)
potential company bankruptcy (Bank of America files Bankruptcy and develops a poor reputation and can't afford to fulfill the financial obligation to the team)
negative publicity about team players
irregular fan attendance
what do sponsors want to accomplish by putting their company name/logos on NASCAR automobiles?
brand recognition
entertainment
new leads
contracts
who benefits from an effective sport entity sponsorship? (Think about WHO "benefits") ALSO "Sports Entity" just means "Sports Team"
sport entity, fans, competitors
sponsor, sport entity, fans
competitors, sponsors, fans
sponsor, competitors, sport entity
How can companies measure sponsorship success? In other words....How do they know if the money they spent on sponsorships was a good investment?
Ticket sales
Return on investment (ROI)
Target Reach
Dollars Spent
which of these is a "symbol based" logo?
Which of these is a "text and symbol" based logo?
The OCEAN wave Swim Team has a logo that consist of the Name "Ocean Wave" written in turquoise in a slanted typeface. What type of logo does Ocean Wave have?
text-based
symbol-based
text & symbol based
master based
what is the primary reason why sport organizations include holograms and serial numbers on their tickets?
to impress ticketholders
to detect counterfeit tickets
to identify season ticketholders
to develop brand loyalty
A sporting goods store reviews their sales reports to decide if they should carry surfboards. How is the store using this internal marketing data?
to make decisions
to schedule deliveries
to monitor employee performance
to evaluate vendor relationships
Which of the following logos would be the easiest to adapt for use in a variety of sizes or on different advertising media?
logo with multiple colors
highly detailed/complex logo
simple black and white logo
logo that includes a raster graphic (raster graphic means digital or computer graphic)
what is the most likely reason for an existing sport business to obtain demographic and psychographic information about an untapped market?
to improve its image with its core customer
to eliminate its competition
to increase its market share
to drop a product from its product mix
Which of these is a fact?
There are 32 teams in the NFL
Carolina Panthers estimate next years ticket prices will increase by 12%
Rachel says the Yankees will win the World Series.
Tim believes the Hornets have the best fans in the league.
A youth sports league sends out a survey to determine why it has lost participants over the past 2 years. What is the primary reason for getting this PRIMARY marketing information?
to test a new product
to identify a problem
to measure brand awareness
to conduct sales follow up
which of these data examples comes from an external source of secondary information that a sports organization might use to identify trends in the industry?
telescope inquiries
survey results
complaint reports
trade associations
which of these is an example of internal data?
customer invoices
trade journals
competitor website
US Census bureau
what is one disadvantage of using the internet as a way to obtain secondary marketing information?
information is relevant
information is easy to obtain
information is free
information may be inaccurate
what is a form of INTERNAL marketing information that COULD possibly give a company information about their competitor or changes occurring in the market place?
customer comment card
accounts receivable reports
sales activity report
employee performance review
