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WorksheetsGoogle Analytics - 70 questions
Total questions: 70
Worksheet time: 1hrs 10mins
Name
Class
Date
1.
What feature collects company-specific data such as Member Status?
a)
Custom Filter
b)
Event Tracking
c)
Custom Dimension
d)
Custom Metric
2.
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
a)
Attribution modeling
b)
Conversion tracking
c)
Channel Groupings
d)
Multi-Channel Funnels
3.
Which kinds of hits does Google Analytics track?
a)
Pageview
b)
Event
c)
Transaction
d)
All of the above
4.
To recognize users across different devices, what feature must be enabled?
a)
Audience Definitions
b)
Attribution Models
c)
Google Ads Linking
d)
User ID
5.
What report indicates the pages of a website where users first arrived?
a)
Landing Pages report
b)
Pages report
c)
Location report
d)
All Pages report
6.
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
a)
The Measurement Protocol
b)
Data Import
c)
Browser cookies
d)
The Networking Protocol
7.
What is not considered a default “medium” in Google Analytics?
a)
referral
b)
google
c)
organic
d)
cpc
8.
What metric-dimension combination is not valid?
a)
Avg. Time on Page / Device Category
b)
Sessions / Bounce rate
c)
Sessions / Source
d)
Total Events / User Type
9.
Which reports indicate how traffic arrived at a website?
a)
Demographics
b)
Geo
c)
All Traffic
d)
Behavior
10.
Custom Dimensions can be used as what?
a)
Primary dimensions in Custom Reports
b)
Secondary dimensions in Custom Reports
c)
Secondary dimensions in Standard reports
d)
All of the above
11.
What feature must be enabled to use Multi-Channel Funnels?
a)
Custom Dimensions
b)
Advertising Features
c)
Goals or Ecommerce
d)
In-page Analytics
12.
What data table display compares report metrics to the website average?
a)
Pivot
b)
Percentage
c)
Performance
d)
Comparison
13.
View filters are applied in what order?
a)
Creation
b)
Random order
c)
Sequential order
d)
Alphabetical order
14.
Auto-tagging is used to collect data from what kind of traffic?
a)
Social media traffic
b)
Website referral traffic
c)
Google Ads Campaign traffic
d)
Search engine traffic other than Google
15.
What report indicates where users start or exit the conversion funnel?
a)
Goal flow
b)
tree maps
c)
cohort analysis
d)
user timings
16.
Which parameters can be included with an event hit for reporting?
a)
Event, Category, Action, Label
b)
Category, Action, Label, Unique Events
c)
Category, Action, Label, Value
d)
Category, Action, Label, Total Events
17.
What Remarketing audiences cannot be defined by default?
a)
Users who speak a particular language
b)
Users who visited a physical store
c)
Users who played a video on a website
d)
Users who visited a specific page on a website
18.
What data is Google Analytics Goals unable to track?
a)
Customer's lifetime value
b)
Making a purchase
c)
Signing up for a newsletter
d)
Watching a video
19.
In Custom Reports, what must metrics and dimensions share in order to report accurately?
a)
Same view
b)
Same scope
c)
Same custom report
d)
Same index
20.
What is used to create Smart Goals?
a)
Machine-learning algorithms
b)
Custom Reports
c)
Analytics Goals
d)
Remarketing audience
21.
Which three campaign parameters are recommended to manually track campaigns?
a)
Medium, Source, and Content
b)
Campaign, Content, and Term
c)
Medium, Source, and Campaign
d)
Source, Content, and Term
22.
Filters cannot perform what action on collected data?
a)
Include data from specific subdomains
b)
Include shopping preferences
c)
Convert dynamic page URLs to readable text strings
d)
Exclude traffic from particular IP addresses
23.
If a user watches a video with event tracking three times in a single session, Analytics will
count how many Unique Events?
count how many Unique Events?
a)
2
b)
6
c)
1
d)
3
24.
What scope levels available for dimensions and metrics?
a)
Event-level, duration-level, transaction-level, or user-level scope
b)
Event-level, session-level, transaction-level, or user-level scope
c)
Location-level, duration-level, product-level, or user-level scope
d)
Hit-level, session-level, product-level, or user-level scope
25.
Which assets cannot be shared in the Solutions Gallery?
a)
Goals
b)
Segments
c)
Custom reports
d)
Custom Dimensions
26.
Which Goals are available in Google Analytics?
a)
Destination, Event, Duration, Pages/Screens per Session
b)
Location, Event, Time, Users per Session
c)
Destination, Event, Pageview, Social
d)
Pageview, Event, Transaction, Social
27.
What report identifies browsers that may have had problems with a website?
a)
The Active Users report
b)
The Browser & OS report
c)
The Source/Medium report
d)
The New vs Returning report
28.
What scope would be set for a Custom Dimension that reports membership status for a
customer rewards program?
customer rewards program?
a)
Session
b)
Hit
c)
Product
d)
User
29.
To track users and sessions across multiple domains, what first must be set up?
a)
Data Import
b)
Ad Exchange Linking
c)
Cross-domain tracking
d)
Google Ads Linking
30.
When the same default tracking code is installed on pages with different domains, what will
result?
result?
a)
Analytics will associate users and sessions with a single domain
b)
Analytics will not associate users and sessions with any domain
c)
Analytics will send an alert about duplicate data collection
d)
Analytics will associate users and sessions with their respective domains
31.
What feature would be used to collect how many times users downloaded a product catalog?
a)
Custom Report
b)
Event Tracking
c)
Calculated Metrics
d)
Custom Dimension
32.
What is a “secondary dimension” in Google Analytics?
a)
An additional report dimension for more specific analysis
b)
A dashboard widget that offers more specific analysis
c)
A visualization to understand the impact of data
d)
An additional report metric for more specific analysis
33.
When will Google Analytics be unable to identify sessions from the same user by default?
a)
When the sessions happen in the same browser on the same device
b)
When the sessions share the same browser cookie
c)
When the sessions happen in different browsers on the same device
d)
When the sessions happen in the same browser on the same day
34.
What report shows which web pages get the most traffic and highest engagement?
a)
Frequency and Recency report
b)
Active Users report
c)
Engagement report
d)
All Pages report
35.
What is not considered a “source” in Google Analytics by default?
a)
email
b)
(direct)
c)
google
d)
googlemerchandisestore.com
36.
If a user visits a web page with an embedded video, leaves without clicking on anything, and
the session times out, how will Google Analytics report the session?
the session times out, how will Google Analytics report the session?
a)
As an event
b)
As a click
c)
As a bounce
d)
As an interaction
37.
What is not a benefit of Google Analytics Remarketing?
a)
Show customized ads to customers who have previously visited your site
b)
Allow customers to quickly reorder an item they have previously purchased
c)
Create remarketing lists without making changes to your existing Analytics snippet
d)
Create remarketing lists based on custom segments and targets
38.
View filters may be applied retroactively to any data that has been processed.
a)
false
b)
true
39.
What report shows the percentage of traffic that previously visited a website?
a)
Behavior > Frequency and Recency report
b)
Interests > Affinity categories report
c)
All traffic > Referrals report
d)
Behavior > New vs returning report
40.
Once filters have been applied, what is the option to recover filtered data?
a)
Filtered data is not recoverable
b)
Data may be recovered within 10 days
c)
Data may be recovered within 30 days
d)
Data may be recovered within 5 days
41.
For autotagging, what parameter does Google Ads include in the destination URL?
a)
adid=
b)
urlid=
c)
utm=
d)
gclid=
42.
What report shows the percent of site traffic that visited previously?
a)
Sales Performance report
b)
Frequency & Recency report
c)
Referrals report
d)
New vs Returning report
43.
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day
periods?
periods?
a)
Active Users report
b)
User Explorer report
c)
Users Flow report
d)
Cohort Analysis report
44.
To view accurate data in a Custom Report, what action should be avoided?
a)
Pair metrics and dimensions of different scopes
b)
Use multiple dimensions together in the same report
c)
Create a report with Custom Metrics
d)
Use a Custom Dimension as a primary dimension
45.
How would a view filter be configured to include only users from Brazil and Argentina?
a)
Filter 1: include Argentina > Filter 2: include Brazil
b)
Filter 1: include Brazil > Filter 2: include Argentina
c)
Filter 1: include Brazil or Argentina
d)
Filter 1: exclude all countries except Brazil and Argentina
46.
What cannot be collected by the default Analytics tracking code?
a)
User’s favorite website
b)
User’s favorite website
c)
Device and operating system
d)
Browser language setting
47.
Views can include website data collected before the view was created.
a)
false
b)
true
48.
What report shows which types of mobile devices visited a website?
a)
Technology > Network report
b)
Site Content > Landing Page report
c)
Mobile > Devices report
d)
All Traffic > Source/Medium report
49.
Within how many days can a deleted view be restored?
a)
25
b)
5
c)
35
d)
15
50.
What is not a benefit of using segments to analyze data?
a)
Isolate and analyze specific conversion paths using conversion segments
b)
Permanently modify the data in a view
c)
Analyze users by single or multi-session conditions
d)
Compare behavior metrics for groups of users like Converters vs non Converters
51.
What report provides data on how specific sections of a website performed?
a)
Location report
b)
Frequency and Recency report
c)
Content Drilldown report
d)
Top Events report
52.
What criteria could not be used to create a Dynamic Remarketing audience?
a)
Users who returned an item they purchased
b)
Users who viewed a homepage
c)
Users who viewed a search result page on a website
d)
Users who viewed product-detail pages
53.
What report shows a visual representation of user interactions on a website?
a)
Behavior Flow report
b)
Landing Pages report
c)
Content Drilldown report
d)
Treemaps report
54.
A new Custom Channel Group may be applied retroactively to organize data that has been
previously collected.
previously collected.
a)
true
b)
false
55.
When linking a Google Ads account to Google Analytics, what is not possible?
a)
Import Analytics Goals and transactions into Google Ads as conversions
b)
Adjust keyword bids in Google Ads from Google Analytics
c)
View Google Ads click and cost data next to site engagement data in Analytics
d)
Create remarketing lists in Analytics to use in Google Ads campaigns
56.
What asset is used to build a remarketing list?
a)
Custom Dimension
b)
Custom Segment
c)
Custom Report
d)
Custom Metric
57.
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of
“Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT
count as a goal?
“Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT
count as a goal?
a)
/ordercomplete.php
b)
/ordercomplete/index.html
c)
/ordercomplete/thank_you.html
d)
/order/complete.php
58.
What does assigning a value to a Google Analytics Goal enable?
a)
Track actual revenue from conversions
b)
Track real-time business revenue
c)
Analyze a website conversion funnel
d)
Compare goal conversions and measure changes to a website
59.
When does a default Analytics 61 session expire?
a)
When a user is inactive on a web page for more than 30 minutes
b)
After 30 minutes, regardless of user activity on a web page
c)
At noon every day
d)
When a user opens a new browser window
60.
What report indicates the last page users viewed before leaving a website?
a)
Landing Pages report
b)
All Pages report
c)
Exit Pages report
d)
Pages report
61.
Google Analytics cannot collect data from which systems by default?
a)
Offline inventory database
b)
Websites
c)
Online point-of-sale systems
d)
Mobile devices
62.
What would prevent data from appearing in a Custom Report?
a)
Too many metrics in a Custom Report
b)
A filter that removes all the data
c)
Custom Report isn't shared with users in the same view
d)
Too many dimensions in a Custom Report
63.
Where should the Analytics tracking code be placed in the HTML of a webpage for data
collection?
a)
Just after the opening <head> tag
b)
Just before the closing </body> tag
c)
Just after the opening <body> tag
d)
Outside of the <head> tag
64.
Segments will not allow you to do what?
a)
Create subsets of sessions or users
b)
Permanently alter data
c)
Build custom Remarketing lists
d)
Isolate and analyze data
65.
To recognize users across different devices, what is required for User ID?
a)
A new Analytics account for reporting
b)
Google Tag Manager
c)
Sign-in that generates and sets unique Ids
d)
Other
66.
What channel is not included in the default Channels report?
a)
Direct
b)
Display
c)
Organic search
d)
Device
67.
What is not a filter setting for data in views?
a)
Modify
b)
Include
c)
Restore
d)
Exclude
68.
What feature can join offline business systems data with online data collected by Google
Analytics?
Analytics?
a)
Data import
b)
Goal tracking
c)
User ID
d)
Google Ads Linking
69.
Which reports indicate how website referrals, organic search, and ad campaigns assisted in
conversions?
conversions?
a)
Goals reports
b)
Acquisition reports
c)
Multi-Channel Funnel reports
d)
Ecommerce reports
70.
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
a)
Paid and organic search
b)
Website referrals
c)
Social network
d)
Television commercials
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