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Worksheets

Marketing Unit

Total questions: 16

Worksheet time: 8mins

Name
Class
Date
1.

In the marketing mix, three of the 4 P's add to company costs. Which is the only "P" directly concerned with producing revenue?

a)

Product

b)

Place

c)

Price

d)

Promotion

2.

What determines the type of pop-up commercials you see when surfing the internet?

a)

Bookmarks

b)

Profile

c)

Cookies

d)

Favorites

3.

What is the main source of broadcast advertising in the United States?

a)

Billboards

b)

TV

c)

Magazines

d)

Radio

4.

Which of the following would be considered a disadvantage to using social media for advertising?

a)

Inexpensive

b)

Target Market

c)

Daily Specials

d)

Internet Access

5.

What is the main source of print advertising in the United States?

a)

Billboards

b)

Direct mail advertising

c)

Magazines

d)

Newspapers

6.

The process of creating, promoting, and presenting a product to meet the needs and want of customers is called _____?

a)

Target Market

b)

Demographics

c)

Advertising

d)

Marketing

7.

______ are TV programs advertising a product such as the Pajama Jeans?

a)

Directory Advertising

b)

Commercials

c)

Infomercials

d)

Cyber Ads

8.

Which “P” of the marketing mix considers how the product will look such as design and packaging?

a)

Price

b)

Place

c)

Product

d)

Promotion

9.

Advertising rates depend on which of the following?

a)

The size of the ad

b)

How often the ad is run

c)

Where the ad appears

d)

All of these help determine the rate

10.

When Hibbett Sports store planners decide to put the socks in the middle of the store, they are focusing on which “P” of the marketing mix?

a)

Place

b)

Product

c)

Price

d)

Promotion

11.

Which of the following would NOT be considered an example of mass media?

a)

TV

b)

Personal Email

c)

Billboards

d)

Newspapers

12.

When Microsoft debuts a new product, like the Windows 8, how do they make customers aware of the product?

a)

Place

b)

Product

c)

Price

d)

Promotion

13.

Marketing experts keep track of customers using surveys, sales figures, databases, and the census. The bar codes of products is the most common way to do this.

a)

True

b)

False

14.

The paid, non-personal form of communication that businesses used to promote their products is referred to as _______?

a)

Target Market

b)

Demographics

c)

Advertising

d)

Marketing

15.

Jeff Jenkins would like to advertise his clothing store in Jesup, Georgia. Which of the following methods would be the most effective way for him to advertise?

a)

Billboard

b)

Television Commercial

c)

Direct Mail Advertisement

d)

Yellow Pages

16.

Who is the target market for Gerber baby food?

a)

Babies

b)

Elderly People

c)

Teenagers

d)

Parents