WorksheetsMarketing Unit
Total questions: 16
Worksheet time: 8mins
In the marketing mix, three of the 4 P's add to company costs. Which is the only "P" directly concerned with producing revenue?
Product
Place
Price
Promotion
What determines the type of pop-up commercials you see when surfing the internet?
Bookmarks
Profile
Cookies
Favorites
What is the main source of broadcast advertising in the United States?
Billboards
TV
Magazines
Radio
Which of the following would be considered a disadvantage to using social media for advertising?
Inexpensive
Target Market
Daily Specials
Internet Access
What is the main source of print advertising in the United States?
Billboards
Direct mail advertising
Magazines
Newspapers
The process of creating, promoting, and presenting a product to meet the needs and want of customers is called _____?
Target Market
Demographics
Advertising
Marketing
______ are TV programs advertising a product such as the Pajama Jeans?
Directory Advertising
Commercials
Infomercials
Cyber Ads
Which “P” of the marketing mix considers how the product will look such as design and packaging?
Price
Place
Product
Promotion
Advertising rates depend on which of the following?
The size of the ad
How often the ad is run
Where the ad appears
All of these help determine the rate
When Hibbett Sports store planners decide to put the socks in the middle of the store, they are focusing on which “P” of the marketing mix?
Place
Product
Price
Promotion
Which of the following would NOT be considered an example of mass media?
TV
Personal Email
Billboards
Newspapers
When Microsoft debuts a new product, like the Windows 8, how do they make customers aware of the product?
Place
Product
Price
Promotion
Marketing experts keep track of customers using surveys, sales figures, databases, and the census. The bar codes of products is the most common way to do this.
True
False
The paid, non-personal form of communication that businesses used to promote their products is referred to as _______?
Target Market
Demographics
Advertising
Marketing
Jeff Jenkins would like to advertise his clothing store in Jesup, Georgia. Which of the following methods would be the most effective way for him to advertise?
Billboard
Television Commercial
Direct Mail Advertisement
Yellow Pages
Who is the target market for Gerber baby food?
Babies
Elderly People
Teenagers
Parents
