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Introduction to Retail Management

Total questions: 20

Worksheet time: 40mins

Name
Class
Date
1.

According to Philip Kotler, definition of retail is the

a)

marketing mix (4P's) including price, product, promotion and price.

b)

concept of selling goods or service in the outlet mall.

c)

activities involved in selling goods or services to the final consumers for personal, non-business use.

d)

activities involved in creating brand awareness among new potential customers.

2.

Below factors are environment of retailing, EXCEPT:

a)

Demographics

b)

Psychology

c)

Economics

d)

Social

3.

Groups of consumers and individuals can be identified in term such demographics as:

a)

Stakeholder

b)

Genders

c)

Competitors

d)

Supplier

4.

_______________ environment for retailing comprises the overall economy including business cycles, consumer income and spending patterns.

a)

Economics

b)

Political

c)

Demographic

d)

Technology

5.

Pure competition occur when a market has all below factor, EXCEPT:

a)

Homogenous products

b)

Many buyers and sellers, having perfect knowledge of the market

c)

Ease of entry for both buyers and sellers

d)

It is frequently situation in retailing

6.

One of the characteristics of oligopolistic competition is

a)

relatively many sellers.

b)

many small firms who follow the lead of a few larger firms.

c)

only one market leader conquer the entire industry.

d)

any action by two or more seller is expected to be noticed and reacted to by the other sellers.

7.

Market segmentation known as focusing one market to enter. Meanwhile, the concept of target market known as

a)

competing with market leader to become the stronger business.

b)

separate market into major specialist carry out by the business.

c)

group of customers that the supplier is seeking to serve in return of profit.

d)

group of customers that the retailer is seeking to serve.

8.

For a segment(s) to be considered attractive enough for becoming one’s target market, it must meet all three criteria:

a)

Measurable, accessible and sustainable

b)

Measurable, accessible and substantial

c)

Accessible, substantial and sustainable

d)

Substantial, acceptable and sustainable

9.

Location of store based retailers must be strategic enough to capture more attention. The type of location below are store based location must be choose by retailers, EXCEPT:

a)

One Stop Centre

b)

Shoping centre or mall

c)

Neighbourhood Business Distric

d)

Central Business Distric

10.

Centrally owned or managed shopping district that is planned, has balanced tenancy (the stores complement each other in merchandise offerings). This concept is applicable for

a)

Neighborhood Business District (NBD)

b)

Freestanding Retailers

c)

Secondary Business Distric (SBD)

d)

Shopping Centre or Mall

11.

______________________________ is the management process to supply the product and service needs of the end consumer, encompassing the supply chain of any physical product and the exchange process involved.

a)

Operation management

b)

Human resources management

c)

Supply chain management

d)

Logistics management

12.

Distribution is known as channels that can be distinguished by the number of intermediaries between producer and consumer. One of the type of distribution in retail is:

a)

Intensive distribution

b)

Media distribution

c)

Physical distribution

d)

Market distribution

13.

___________________ is a personal presentation of a business as a business or a way of delivering information to customer's target customers takes place within the physical range of the store alone.

a)

Retail management

b)

Logistic management

c)

Inventory planning

d)

Inventory management

14.

Below are the type of demonstration, EXCEPT:

a)

TV

b)

Window display

c)

Sign

d)

Audio visual

15.

Interior design is a demonstration capable of giving an overview of stocks owned by retailers but stored in stores, warehouses or office drawers. Which one of the following is the characteristic of interior design:

a)

Standing retailer and booth

b)

Shopping mall and plaza

c)

Direct merchandise promotion and shop personality presentation.

d)

Signboard advertisement and media

16.

One of the pricing composition strategy of new product prices known as _____________ where the retailer will give prices according to psychological effects. For instance, current price is RM100.00 and retailers make some deduction to RM99.90.

a)

Discount and Allowance

b)

Segment Based Priced

c)

Promotional Price

d)

Psychological Price

17.

Advertising objectives are specific tasks to be perfected for specific audience goals, at specific times. Advertising objectives are:

a)

Inform, persuading and sweating

b)

Inform, persuading and awareness

c)

Attention, desire and action

d)

Attention, interest and desire

18.

Advantages of sales promotion as following, EXCEPT:

a)

Provide incentives for user to act

b)

Increase purchase frequency

c)

Encourage experiments on products

d)

Direct selling to end consumers

19.

Good customer service will be able to keep customers in mind to come again and certainly such perceptions are very important to attract new customers. What is the correct stages in customer services?

a)

Pre- Transfer - During Transfer - After Transfer

b)

Pre-Transaction - During Transaction - After Transaction

c)

Pre- Purchase - During Purchase - After Purchase

d)

Pre- Sale - During Sale - After Sale

20.

Outlet layout are include internal and external layout which give impactful meaning to walk in customer in the mall. Which one of the following is the type of external layout?

a)

Sounds

b)

Touch

c)

Atmospheric

d)

Marquee