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SWOT & PEST Analysis

Total questions: 20

Worksheet time: 7mins

Name
Class
Date
1.

An examination of the organization's Strengths, Weaknesses, Opportunity & Threats

a)

Business Plan of Action

b)

SWOT Analsysi

c)

PEST Analysis

d)

Mission Statement

2.

Strengths and Weaknesses in a business as referred to by SWOT analysis

a)

External Factors

b)

Poor Planning

c)

Internal Factors

d)

Good Management

3.

An example of Opportunities or Threats from the external environment

a)

Competitors

b)

GDP per capita

c)

Sales

d)

Strengths

4.

Things within a business that managers can influence and control (as it relates to SWOT)

a)

Employee Performance

b)

Sales Revenue

c)

External Factors

d)

Internal Factors

5.

Things outside a business that managers cannot control (as it relates to SWOT)

a)

Internal Factors

b)

External Factors

c)

Termperature

d)

Weather

6.

Great communication skills and analytical abilities is an example of a type of

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

7.

Global expansion in a company is an example of a(n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

8.

A business has a poor reputation among customers , this would be considered to be a(n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

9.

Changes in demographics results in shifting demand away from products, this is classified as a

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

10.

A company has a strong brand name, this would be a(n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

11.

New competitors are entering the market, this is an example of a(n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

12.

A business has developed a great product, but still lacks the patent, this is a example of a(n)

a)

Strength

b)

Weaness

c)

Opportunity

d)

Threat

13.

An employee notices an unfilled customer need, this is an example of a(n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

14.

A company that has been established and successful for 10 years doesn't need to conduct a SWOT

a)

True

b)

False

15.

A PEST Analysis is used to examine the external indicators of the SWOT Analysis

a)

True

b)

False

16.

A PEST Analysis examines which two external SWOT components

a)

Strengths & Threats

b)

Opportunity & Weaness

c)

Opportunity & Threats

d)

Strengths & Weakness

17.

Trade restrictions have just been lifted, allowing your company to expand trade globally,

a)

Political Factor

b)

Economic Factor

c)

Social Factor

d)

Technological Factor

18.

Emerging customer needs would be considered a

a)

Political Factor

b)

Economic Factor

c)

Social Factor

d)

Technological Factor

19.

A shift in consumer taste, away from the firm's product is considered a

a)

Political Factor

b)

Economic Factor

c)

Social Factor

d)

Technological Factor

20.

Installation of new computer software for your company is an example of a

a)

Political Factor

b)

Economical Factor

c)

Social Factor

d)

Technological Factor