individuals who must inform the public of new events such as company news, promotions or mergers

short, written forms of communication which are issued by an organization

forum opened to the press where the representative of an organization often offers a statement then answers questions posed by the audience

publicity that can lose business, cost money and tarnish a company’s image

short memorable video or audio portions which make the news

handling events which have the potential to generate negative publicity

collective term referring to the printed news reports such as newspapers and magazines and the people who report it

announcement made on behalf of a company and distributed by the media

informative pieces put together on behalf of a company or product and distributed to news stations

reports which are distributed to a small number of subscribers

efforts an organization puts forth to work with the community and establish a mutually beneficial relationship between the local public and the organization

paid endorsements of someone or something

act of voluntarily donating time, money, or other items and services