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Effective E-mails

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Email Marketing serves an audience that is interested in the content and finds it valuable. True or False?

a)

True

b)

False

2.

Subject lines should be

a)

Eight words

b)

35 characters

c)

< less than 35 characters

d)

Eight words and 35 characters

e)

Eight words or 35 characters

3.

Which of these is not a trigger word?

a)

Buy now!

b)

Dig up dirt on...

c)

Double your...

d)

Reminder...

4.

What is the percentage of people checking their emails everyday?

a)

0

b)

50%

c)

99

d)

100%

e)

99%

5.

Write for your audience and for you

a)

True

b)

False

6.

Know what your __________ is before sending an email.

a)

subject

b)

concept

c)

goal

d)

subject and concept

e)

subject, concept and goal

7.

Which is a benefit of email marketing?

a)

attention span

b)

memory improvement

c)

relationships

d)

all of the above

8.

When it comes to content, less is more.

a)

False

b)

True

9.

Being straightforward is the one way to go for proper etiquette.

a)

True

b)

False

10.

We use email marketing when we:

a)

restrict to one style

b)

vary our designs

c)

strive for responses

d)

use images and colors