Worksheetschapter 9
Total questions: 10
Worksheet time: 2mins
What is the first stage of product development?
Product development
Idea generation
Business analysis
Test marketing
what is the constant changes in market environment?
Pollution
Technologies
Colours
Ages
What are 5 stages of product development?
Product development, introduction, growth, maturity, decline
Product development, introduce, growth, maturity, decline
Product segmentation, introduction, growth, maturity, decline
Product development, introduction, departmentalization, maturity, decline
3. Choose the correct example of "product development"
Existing product idea
Current product idea
New product idea
Reborn of old product idea
What is test marketing?
Introducing the new product into the market.
A stage at which product and marketing program is introduced into realistic market settings.
Stage of requiring functional features and conveying the intended psychological characteristics.
None of the above.
Which one is the type of test-marketing?
Controlled test-marketing
Unlimited test-marketing
Operational test-marketing
Targeted test-marketing
How many parts are there in marketing strategy development?
2 parts
4 parts
3 parts
5 parts
What is the function of idea screening?
Helps spot good idea
Find out how attractive each concept
Review of the sales
Finding new product’s financial attractiveness
How many stages are there in the product life-cycle
7 stages
3 stages
5 stages
4 stages
What happens during the 'decline stage' in the product life-cycle ?
New competitors enter the market
Sales and revenue increases
Profits decreases
Competitors begin marking down prices
