Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

The success of entertainment events depends on promotion to prospective customers.

Any direct and personal communication with customers to assess and satisfy their needs is considered product/ service management.

Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

Celebrities have become increasingly involved in the promotion.

Sports marketing is a multibillion-dollar industry that has a major impact on the economy.

Ambush marketing takes place when an organization is the sole sponsor of an event.

Early television took promotion and advertising to a whole new level.

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

Product/ service management involves _ products.

Marketing is the creation and maintenance of ___.

Gathering and using information about customers to improve business decision making involves ___.

Financing ___.

The success of sports marketing does not depend upon ___.

Marketing involves ___.

To satisfy customer needs, you must do all of the following except ___.

All of the following are forms of promotion except ___.

The host city for a Super Bowl must ___.

Fisher Price tests new toy ideas with children and parents to make sure kids enjoy playing with the toys. This is an example of ___.

Gross impressions do not ___.

The popularity of teams and sports figures is based upon ___.

___ involves the locations and methods used to make products available to customers.

___ is the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses.

___ is the blending of the four P’s.

The ___ is what a business offers customers to satisfy needs.

___ is the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.

___ include the age range, marital status, gender, and income level of individuals in a group.

___ is the means of making customers aware of products and encourages them to buy.

___ is whatever people are willing to spend their money and spare time viewing.

___ is the creation and maintenance of satisfying exchange relationships.

___ is any direct and personal communication with customers to assess and satisfy their needs.

___ involves gathering and using information about customers to improve business decision making.