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WorksheetsFashion Marketing Unit 3 & 4
Total questions: 42
Worksheet time: 4hrs 30mins
The process of buying fashion merchandise from vendors and selling them to consumers
Fashion Trends
Product Life Cycle
Fashion Retailing
Buying a fashion item in order to be accepted by friends is an example of which type of consumer motive?
Rational
Emotional
psychographic
demographic
Buying shoes that provide comfort and support for walking would be an example of which type of consumer motive?
rational
emotional
demographic
psychographic
fashion buyers are responsible for
Predicting fashion trends
selecting resources of merchandies
processing orders and monitoring deliveries
All of the above
Fashion trade fairs and designer collections are ways to
monitor customer satisfaction
monitor orders
create your sales report
analyze information and predict fashion trends
What is the most common way fashion trends are reported?
fashion magazines
The merchandise plan
reviewing inventory information
Trend boards with information such as color, fabric and patterns
A merchandise plan is made every
month
spring
six months
year
Why is a merchandise plan important?
It communicates the trends for the season to the consumer
It helps retailers plan buying, stocking and selling decisions
It helps retailers negotiate better prices
all of the above
This distribution channel intermediary buys merchandise in bulk and sells to re-sellers rather than individuals.
Brokers/Agents
Retailers
Wholesalers
Direct Channel Members
Brokers and Agents bring producers and buyers together in exchange for
Inventory management services
a fee
ordering merchandise in bulk
efficient transportation
The function of Manufacturers is to
buy in bulk and sell to retailers
produce the fashion products to sell to other channel members
ship merchandise
all of the above
This merchandise is produced overseas and can be acquired from importers
store owned resources
domestic apparel mart products
foreign merchandise
Distribution channel members include
brokers/Agents
Producers
Consumers
all of the above
Which of the following is true about pricing?
It is a complicated process
requires carefully considering competition
requires carefully considering your consumer
all of the above
The most important consideration in the pricing process is
competition
consumer
location
quality
a retail selling price that is 100% of the cost from the vendor is known as
competitive pricing
non-price competitive
keystone pricing
luxury pricing
these shoppers respond to prices that are not too low or too high
luxury shoppers
budget shoppers
value shoppers
competitive shoppers
Pricing based on the quality, design and workmanship of a product
competitive pricing
non-price competitive
keystone pricing
luxury pricing
The process of increasing the market share of a company's products in retail outlets through the use of displays, stocking, promotional techniques
The fashion Life Cycle
Merchandising
Trend Boards
Psychographics
What is important when it comes to choosing merchandise for your display
consider sale or seasonal merchandise
making this the first step
consider the size of the merchandise
all of the above
A factor in determining the type of display to use would be
The location of your store
the size of the merchandise
The company's budget
b & c are correct
The front of the store is a good location for sales merchandise
True
False
Which of the following are part of the five steps in creating a display?
determining what merchandise will be displayed
evaluating the sales data
selecting the type of display
A & C are correct
Which of the following are among the nine artistic design elements?
shape
balance
texture
all of the above
Displays are said to be lacking in direction if
contains a focal point
the customer's eyes follow the display to look at all of the merchandise
it is creative and captures the customer's attention
contains too many items or shapes
This refers to the physical look or outline of the display
line
shape
color
proportion
This refers to the look of how the display surfaces feel to the touch and can create a visually appealing and eye-catching display.
shape
texture
color
motion
This type of line suggests firmness and control and could be used for a display in a gym
straight
bold
curving
vertical
this type of line suggests freedom and movement
straight
bold
curving
vertical
This type of line frequently implies power, height or pride and could be used in a higher-end retail store
contrast
bold
curving
vertical
These colors are next to each other on the color wheel such as violet, blue and green or yellow, orange and red and can emphasize comfort and serenity. these combinations are often found in nature.
adjacent colors
complementary colors
triadic colors
circular colors
These colors are directly across from each other on the color wheel and are used for high-contrast designs; example blue and orange or red and green.
adjacent colors
complementary colors
triadic colors
circular colors
These colors are equally spaced around the color wheel, red, blue, yellow or green, orange and violet
adjacent colors
complementary colors
triadic colors
circular colors
This circular diagram is used to represent colors and the relationships among them
color pallette
trend board
color wheel
color principle
Signs, graphics and props should always be the main focal point of your display
True
False
This design element can be used to make merchandise stand out to the customer more than other merchandise by placing it in front or on top
color
texture
motion
proportion
This type of balance, also known as formal balance, places items of the same size together
asymmetrical
proportaional
symmetrical
moderation
This type of balance, also known as informal balance, places items of various sizes together
asymmetrical
proportaional
symmetrical
moderation
Display lighting should be several times stronger than the store's regular lighting to stress importance
True
False
This type of display allows the customers to handle the merchandise and examine it without the help of a salesperson
motion display
open display
closed display
all of the above
This type of display is used for expensive or fragile items or items with an age requirement
motion display
open display
closed display
all of the above
This type of display attempts to increase the likelihood of customers purchasing products they might not have planned for by placing them at the point of checking out
architectural display
closed display
point of purchase display
wall display
