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Fashion Marketing Unit 3 & 4

Total questions: 42

Worksheet time: 4hrs 30mins

Name
Class
Date
1.

The process of buying fashion merchandise from vendors and selling them to consumers

a)

Fashion Trends

b)

Product Life Cycle

c)

Fashion Retailing

2.

Buying a fashion item in order to be accepted by friends is an example of which type of consumer motive?

a)

Rational

b)

Emotional

c)

psychographic

d)

demographic

3.

Buying shoes that provide comfort and support for walking would be an example of which type of consumer motive?

a)

rational

b)

emotional

c)

demographic

d)

psychographic

4.

fashion buyers are responsible for

a)

Predicting fashion trends

b)

selecting resources of merchandies

c)

processing orders and monitoring deliveries

d)

All of the above

5.

Fashion trade fairs and designer collections are ways to

a)

monitor customer satisfaction

b)

monitor orders

c)

create your sales report

d)

analyze information and predict fashion trends

6.

What is the most common way fashion trends are reported?

a)

fashion magazines

b)

The merchandise plan

c)

reviewing inventory information

d)

Trend boards with information such as color, fabric and patterns

7.

A merchandise plan is made every

a)

month

b)

spring

c)

six months

d)

year

8.

Why is a merchandise plan important?

a)

It communicates the trends for the season to the consumer

b)

It helps retailers plan buying, stocking and selling decisions

c)

It helps retailers negotiate better prices

d)

all of the above

9.

This distribution channel intermediary buys merchandise in bulk and sells to re-sellers rather than individuals.

a)

Brokers/Agents

b)

Retailers

c)

Wholesalers

d)

Direct Channel Members

10.

Brokers and Agents bring producers and buyers together in exchange for

a)

Inventory management services

b)

a fee

c)

ordering merchandise in bulk

d)

efficient transportation

11.

The function of Manufacturers is to

a)

buy in bulk and sell to retailers

b)

produce the fashion products to sell to other channel members

c)

ship merchandise

d)

all of the above

12.

This merchandise is produced overseas and can be acquired from importers

a)

store owned resources

b)

domestic apparel mart products

c)

foreign merchandise

13.

Distribution channel members include

a)

brokers/Agents

b)

Producers

c)

Consumers

d)

all of the above

14.

Which of the following is true about pricing?

a)

It is a complicated process

b)

requires carefully considering competition

c)

requires carefully considering your consumer

d)

all of the above

15.

The most important consideration in the pricing process is

a)

competition

b)

consumer

c)

location

d)

quality

16.

a retail selling price that is 100% of the cost from the vendor is known as

a)

competitive pricing

b)

non-price competitive

c)

keystone pricing

d)

luxury pricing

17.

these shoppers respond to prices that are not too low or too high

a)

luxury shoppers

b)

budget shoppers

c)

value shoppers

d)

competitive shoppers

18.

Pricing based on the quality, design and workmanship of a product

a)

competitive pricing

b)

non-price competitive

c)

keystone pricing

d)

luxury pricing

19.

The process of increasing the market share of a company's products in retail outlets through the use of displays, stocking, promotional techniques

a)

The fashion Life Cycle

b)

Merchandising

c)

Trend Boards

d)

Psychographics

20.

What is important when it comes to choosing merchandise for your display

a)

consider sale or seasonal merchandise

b)

making this the first step

c)

consider the size of the merchandise

d)

all of the above

21.

A factor in determining the type of display to use would be

a)

The location of your store

b)

the size of the merchandise

c)

The company's budget

d)

b & c are correct

22.

The front of the store is a good location for sales merchandise

a)

True

b)

False

23.

Which of the following are part of the five steps in creating a display?

a)

determining what merchandise will be displayed

b)

evaluating the sales data

c)

selecting the type of display

d)

A & C are correct

24.

Which of the following are among the nine artistic design elements?

a)

shape

b)

balance

c)

texture

d)

all of the above

25.

Displays are said to be lacking in direction if

a)

contains a focal point

b)

the customer's eyes follow the display to look at all of the merchandise

c)

it is creative and captures the customer's attention

d)

contains too many items or shapes

26.

This refers to the physical look or outline of the display

a)

line

b)

shape

c)

color

d)

proportion

27.

This refers to the look of how the display surfaces feel to the touch and can create a visually appealing and eye-catching display.

a)

shape

b)

texture

c)

color

d)

motion

28.

This type of line suggests firmness and control and could be used for a display in a gym

a)

straight

b)

bold

c)

curving

d)

vertical

29.

this type of line suggests freedom and movement

a)

straight

b)

bold

c)

curving

d)

vertical

30.

This type of line frequently implies power, height or pride and could be used in a higher-end retail store

a)

contrast

b)

bold

c)

curving

d)

vertical

31.

These colors are next to each other on the color wheel such as violet, blue and green or yellow, orange and red and can emphasize comfort and serenity. these combinations are often found in nature.

a)

adjacent colors

b)

complementary colors

c)

triadic colors

d)

circular colors

32.

These colors are directly across from each other on the color wheel and are used for high-contrast designs; example blue and orange or red and green.

a)

adjacent colors

b)

complementary colors

c)

triadic colors

d)

circular colors

33.

These colors are equally spaced around the color wheel, red, blue, yellow or green, orange and violet

a)

adjacent colors

b)

complementary colors

c)

triadic colors

d)

circular colors

34.

This circular diagram is used to represent colors and the relationships among them

a)

color pallette

b)

trend board

c)

color wheel

d)

color principle

35.

Signs, graphics and props should always be the main focal point of your display

a)

True

b)

False

36.

This design element can be used to make merchandise stand out to the customer more than other merchandise by placing it in front or on top

a)

color

b)

texture

c)

motion

d)

proportion

37.

This type of balance, also known as formal balance, places items of the same size together

a)

asymmetrical

b)

proportaional

c)

symmetrical

d)

moderation

38.

This type of balance, also known as informal balance, places items of various sizes together

a)

asymmetrical

b)

proportaional

c)

symmetrical

d)

moderation

39.

Display lighting should be several times stronger than the store's regular lighting to stress importance

a)

True

b)

False

40.

This type of display allows the customers to handle the merchandise and examine it without the help of a salesperson

a)

motion display

b)

open display

c)

closed display

d)

all of the above

41.

This type of display is used for expensive or fragile items or items with an age requirement

a)

motion display

b)

open display

c)

closed display

d)

all of the above

42.

This type of display attempts to increase the likelihood of customers purchasing products they might not have planned for by placing them at the point of checking out

a)

architectural display

b)

closed display

c)

point of purchase display

d)

wall display