WorksheetsCommercialisation
Total questions: 9
Worksheet time: 5mins
What is Commercialisation
the influence of commerce, trade
on an industry to make a profit
is the financial support for a sport by an outside body for the mutual benefit of both parties.
is defined as a state of complete mental, physical and social well-being
none of the above
What is the primary role of commercialism in sport?
Increased participation
Equality
Profit
Which of the following is a disadvantage for sponsors in sport?
Generous sponsorship is only available to the elite few
Sponsorship can be limited or easily withdrawn
If the event is disrupted, media exposure may be lost
none of the above
what does the GOLDEN TRIANGLE consist of
Media
Sport
television
Sponsorship
Sport
Media
Sport
Sponsorship
publicity
all of the above
Which of these is a negative effect of sponsorship on sport?
Increased revenue for coaching costs
Potential for unsuitable brand partnerships
Subsidised kits and equipment
which of these are types of sponsorship
Financial
Facilities
Clothing and equipment
All of these above
Which of the following would be most likely to improve the sporting skill of its audience?
A TV channel showing a tennis match
A radio channel broadcasting a motor race
A magazine article analysing the technique of an elite table tennis player
Positive effects of sponsorship for the audience/spectator
•Fans can watch their team when on holiday
•Can become very expensive for fans/spectators
•Encourages spectating not participating
•Offers a wider choice of sports available to watch
negative effects of sponsorship for the sponsor/company
•Advertising brand name
•Tax concessions help the company.
•Smaller sponsors might struggle to compete with larger more global brands
