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WorksheetsMarketing
Total questions: 25
Worksheet time: 19mins
Name
Class
Date
1.
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
a)
Geographic segmentation
b)
Benefit segmentation
c)
Occasion segmentation
d)
Demographic segmentation
2.
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
a)
Geographic segmentation
b)
Product diversification
c)
Branding
d)
Psychographic segmentation
3.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
4.
Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.
a)
True
b)
False
5.
Why is customer satisfaction important to a business?
a)
customers will become repeat buyers
b)
customers will be happy
c)
customers are stakeholders
d)
customers are never satisfied
6.
The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings
a)
Marketing
b)
Market Segment
c)
Target Market
d)
Position
7.
one segment of a market
a)
positioning
b)
niche
c)
target market
d)
satisficers
8.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
9.
Which of the following best describes a target market?
a)
Close competitors of a business
b)
The people who buy a business's products
c)
Groups that do not buy a business's products
d)
The individuals at whom a business's marketing strategies are aimed
10.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
company advertisement
b)
Product
c)
Placement of product
d)
Promotion
11.
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
12.
The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product
a)
Sell
b)
Price
c)
Product/Service Management
d)
Promotion
13.
What is a disadvantage of Television advertising?
a)
It reaches a wide audience
b)
You can differentiate different target markets
c)
It is expensive
14.
Personal contact with the customers is a form of
a)
telemarketing
b)
personal selling
15.
Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...
a)
promotional mix
b)
telemarketing
c)
personal selling
d)
sales promotion
16.
All of the following are low cost advertising methods EXCEPT
a)
word of mouth
b)
business cards
c)
flyers
d)
tv commercials
17.
What are certificates that entitle customers to cash discounts on goods or services?
a)
take-aways
b)
traffic builders
c)
premiums
d)
coupon
18.
The Promotion Mix is used to:
a)
design a product
b)
tell people about what you are selling
c)
conduct a transaction
19.
A newspaper article is an example of Public Relations
a)
True
b)
False
20.
Radio, Television, and Billboards are examples of _____________
a)
public relations
b)
sales promotion
c)
advertising
d)
personal selling
21.
Define the term 'promotion'
a)
The methods a business uses to communicate with its customers to make them aware of their products
b)
Audio or visual form of marketing for products or services
22.
Define the term 'advertising'
a)
The methods a business uses to communicate with its customers to make them aware of their products
b)
Audio or visual form of marketing for products or services
23.
Define the term 'public relations'
a)
Relationship between a business and its customers. Businesses want a favourable image of themselves so use the media is used to help convey a positive image.
b)
Relationship between a business and its commercial partners. This relationship is really important.
24.
Why do businesses need to advertise?
a)
To keep loyal customers
b)
To take customers from competitors by tempting them to try a new product or service
c)
Both options
25.
Which is part of the four Promotional Mix-
a)
rebate
b)
radio
c)
sample
d)
advertising
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