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WorksheetsCommercial Merchandising
Total questions: 11
Worksheet time: 6mins
what is our 4 merchandising basics?
correctly assembled
clean and perfect condition
correctly priced
staff always available
immediate take away
When we should check for 4 basics at dept?
when Michael do rounding
before Commercial Review
everyday with focus on best sellers
Fridays only
Sales location has three element. what is this called?
product dominance
sales space
display shelf
buffer location
what is the importance of Dominance Wall?
for customer to touch and feel the products
for customer to know product benefits
for customer to understand range grouping
to draw customer away from hot spot
hmmm...whats wrong here?..look carefully
untidy
maximise usage of flexible space
no stocks for blue jug
no display for white jug
All IKEA merchandising starts with the range grouping. Always group the range first by FUNCTION. 2nd grouping can be as below EXCEPT:
Colour
Material
Style group
Price
Why do you need to group your range?
makes it easy for customers to find what they’re looking for
to highlight add on product
Gives co-workers an overview of the complete offer.
All the above
Why we need to re-merchandise?
Easy to do backflow
Make it easier for coworkers to do other work such as doing PTAG
Create space for new products
to sell old stocks first
Which is the correct way to replenish?
when should we consider to change/refresh product at dominance wall
every festivities
every PCD change
up to Comin
when there is no stock for 1 day
Choose the correct 4 steps to flexible sales space
aim
plan
implement
maintain
monitor
